It Works: Why Original Research Should be Part of Your Marketing Plan

There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research.    If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original research blog posts work” and added some additional evidence from … Read More

Developing a Hyper-Personalization Strategy [Research]

Do you take advantage of personalization in your marketing campaigns?   Many companies have only scratched the surface of how they use personalization to target prospects, engage audiences, accelerate the sales process, and increase sales revenue.   Basic personalization, such as including a person’s first name on an email campaign, is just the first step of a new world of personalization: hyper-personalization.  … Read More

Most Effective Marketing Technologies to Implement

Technology implemented for content marketing purposes is considered most effective by about half (51%) of marketing influencers. Marketing analytics and email marketing are also considered most effective martech implementations by 47% and 45% respectively. The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what trends will … Read More

Top Challenges of a 2019 Digital Marketing Strategy [Research]

Engaging customers online and measuring digital marketing results are challenging barriers to success for 49% and 47% of marketing influencers respectively. The sales-related goal of increasing customer acquisition is also a barrier to success for marketers. Prospects and customers are almost always online. And an effective digital marketing strategy provides the plan of action required to engage them. Sounds simple, … Read More

Developing an Email-Driven Content Marketing Strategy

About one-third (34%) of marketing influencers say their organization has already developed an email-driven content marketing strategy, while another 35% are acting on it now. One-quarter (25%) are still talking about it, and the remaining 6% have done nothing yet to develop a plan. Digital marketers are combining email and content marketing strategies to optimize results. But what does a … Read More

Effective Tactics for Generating and Nurturing Leads to Create Demand [Research]

According to 47% and 46% of marketing influencers respectively, social media marketing and email marketing are effective tactics for achieving the top lead generation priorities. Content or video marketing (39%) and SEO (38%) are the also effective tactics. Creating demand in a digital world requires a combination of effective strategies to both generate and nurture leads, with the goal of … Read More

The Importance of Measuring Marketing Attribution [Research]

Management and marketers want to know what impact marketing has on sales revenue. That’s why 81% of marketing influencers describe measuring marketing attribution as very important. Measuring and attributing the results of marketing efforts to revenue has become a primary goal for many companies. But what strategies and tactics are savvy companies using to measure marketing attribution? Click here to … Read More

Effective Tactics Used for Optimizing Marketing Automation

Mapping the customer experience and utilizing personalized/dynamic content are considered effective tactics for optimizing marketing automation by 53% and 51% of marketing influencers respectively. Marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in- class marketers participating in a recent Ascend2 survey. But how do you optimize marketing automation to continually increase performance? … Read More

Top Priorities of a Search and Social Advertising Strategy [Research]

Search and Social Advertising Strategy priorities

Failing to plan is planning to fail. That’s why “developing a more effective strategy” to integrate search and social advertising practices is a top priority for 59% of marketing influencers. “Increasing search and social ad conversions” is also a top priority for half (50%) of respondents. Integrating the “pull” of paid search with the “push” of social media ads is … Read More

Tactical Effectiveness of Email Marketing Engagement

email marketing tactical effectiveness chart

Single-topic email campaigns are a most effective tactic for improving email engagement for 46% of marketing influencers. By focusing the subject line, content, etc. on a single-topic, marketers are able to capture and keep the attention of those subscribers interested in that topic. Email marketing performance is driven by subscriber engagement. The more engaged a prospect or customer is, the … Read More

Challenges for a Marketing Data & Technology Strategy

Marketing data technology strategy challenges

Integrating data across more technologies is a most challenging barrier to success for 44% of marketing influencers. If an organization is unable to generate reliable and relevant data (a challenging barrier for 41%), integrating the unreliable data is not desirable. One of the factors most critical to marketing success is the data used to fuel your systems. The impact of … Read More

Top Priorities for an Account-Based Marketing Strategy [Research]

account based marketing top priorities

While aligning sales and marketing initiatives is a top priority for half (50%) of marketing influencers, they also want credit where credit is due. For this reason, 41% consider attributing marketing efforts to revenue another top priority for ABM. Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But … Read More