Failing to plan is planning to fail. That’s why “developing a more effective strategy” to integrate search and social advertising practices is a top priority for 59% of marketing influencers. “Increasing search and social ad conversions” is also a top priority for half (50%) of respondents.
Integrating the “pull” of paid search with the “push” of social media ads is becoming an increasingly effective method for generating demand. But what does an effective paid search and social advertising strategy look like?