About Ascend2

If marketing professionals are your ideal prospects, we help you attract more of them.

Marketing technology firms and agencies partner with Ascend2 to create original research content, build brand and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Ascend2 is comprised of a dynamic and experienced team of research and marketing professionals who specialize in delivering turn-key, research-based content programs that drive demand to your business. Each month, we survey hundreds of marketers on topics and trends that influence the marketing industry. Our partners then use exclusive benchmark segments of this research to supplement their content and lead generation strategies. Ascend2 also conducts specialty research for custom projects and can provide custom content such as research-based infographics and videos. We are committed to providing high-quality, research-based content to our partners with exceptional service, at an affordable price.

Ascend2 Leadership

Ascend2 is comprised of a dynamic and experienced team of research and marketing professionals who specialize in delivering turn-key content programs that drive demand.

todd lebo

Todd Lebo

Partner & CEO

As CEO, I oversee big picture strategy and research-based content innovation to help our clients to better engage with their target audience, build thought leadership, and meet demand generation goals. My background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. I’ve lead programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and have had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.

Jenna Balegno

Jenna Balegno

Partner & COO

As COO and Research Director, my goal is to ensure Ascend2 remains nimble and innovative with our turn-key, research-based content solutions. I conceptualize all of our research programs and Ascend2-generated content, and ensure they are executed with a relevant and creative edge to maximize value for both our subscriber base and our partners. With over 12 years of experience in brand marketing and as the owner and operator of a creative marketing agency, I integrate a fresh perspective into the content we create and how it is used by our partners.

sergio balegno

Sergio Balegno

Consulting Partner & Founder

Since founding Ascend2 nearly 20 years ago, Sergio has been a marketing agency owner, researcher, and entrepreneur. Today, Ascend2 continues to provide the research that martech providers, marketing agencies, and their audiences trust. Now a Consulting Partner with Ascend2, the day-to-day decision-making is done by the agency’s CEO, Todd Lebo, and COO, Jenna Balegno.

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discover how research-based B2B content drives demand

Let's discuss how to better your business using our research! There are many options for repurposing research data into custom content and campaigns, creating a custom study, or you can ask us to develop an unplanned marketing topic in our standard format and select an exclusive research segment. The choices are many for our research partners. Contact us to learn more.