Tactical Effectiveness of Email Marketing Engagement

email marketing tactical effectiveness chart

Single-topic email campaigns are a most effective tactic for improving email engagement for 46% of marketing influencers. By focusing the subject line, content, etc. on a single-topic, marketers are able to capture and keep the attention of those subscribers interested in that topic.

Email marketing performance is driven by subscriber engagement. The more engaged a prospect or customer is, the more likely they will help boost a company’s revenue. But how do you improve email engagement today?

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email marketing tactical effectiveness chart