Measuring and attributing the results of marketing efforts to revenue has become a primary goal for many companies. But what strategies and tactics are savvy companies using to measure marketing attribution?

Marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in- class marketers participating in a recent Ascend2 survey. But how do you optimize marketing automation to continually increase performance?

Integrating the “pull” of paid search with the “push” of social media ads is becoming an increasingly effective method for generating demand. But what does an effective paid search and social advertising strategy look like?

Email marketing performance is driven by subscriber engagement. The more engaged a prospect or customer is, the more likely they will help boost a company's revenue. But how do you improve email engagement today?

One of the factors most critical to marketing success is the data used to fuel your systems. The impact of data on marketing technology effectiveness is profound. But what does an effective marketing data and technology strategy look like?

Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But what priorities should your ABM strategy include?

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives.Sounds simple, but what will an effective digital marketing plan look like in 2018?

Search Engine Optimization, or SEO, is the practice of improving how specific web pages rank in a search engine's unpaid results. But what tactics are companies using to achieve their important SEO objectives?

Marketing has become a technology-driven world. But what marketing technology strategies and tactics are producing the most significant return-on-investment?

The email marketing channel continues to dominate the digital marketing landscape in terms of performance. But what strategies and tactics are having the greatest impact on email marketing in 2017?

Generating high-value leads that are ready to convert requires an effective strategy with proven tactics to succeed. But how does an effective lead generation strategy turn more leads into more customers, faster?

Without a clear and concise data-driven marketing strategy, a company lacks the ability to effectively acquire, organize, analyze and translate customer information into actionable insights. But what does an effective data-driven marketing strategy for achieving those objectives look like?

You have invested valuable time and resources into creating compelling content, but your strategy isn't complete without a plan to distribute it. How are companies achieving their most important content marketing objectives?

Converting more web visitors to leads and customers is a key measure of success for landing page optimization. But how are marketers optimizing landing page traffic to improve conversion rates?

Email is consistently one of the highest converting marketing channels available. But what strategies and tactics are marketers using to increase the number of those receiving their email?

Quality marketing data enables the targeting of customers you want with the information they want. But how do marketers plan to improve their data quality in the year ahead?

Investing in marketing technology is essential because, today, nearly every type of marketing is technology-driven. But how do you know if your investment is paying off?

Lead generation continues to drive new business in 2016. But how are marketers improving the quality – while increasing the quantity – of leads generated?

Experiencing a personalized online interaction is a major expectation of prospects and customers today. But what are savvy companies doing to address this important data-driven marketing goal?

Conversion Rate Optimization (CRO) is a systematic approach to maximizing the completed calls-to-action on a website. But how are companies converting more website visitors to leads and revenue?

Prospect and customer data drives just about everything in marketing today, including ROI. But how are organizations managing marketing data to achieve success?

Now more than ever, an effective lead nurturing strategy requires precisely targeted messaging delivered across multiple marketing channels and devices. How are companies overcoming these challenging new obstacles to lead nurturing success?

Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of content are marketers using and how are they using them to...

Video is proving to be one of the most effective types of content marketers are using to achieve their objectives. However, challenging obstacles continue to hinder video marketing performance. What strategies are overcoming these obstacles and optimizing video marketing...