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The Outlook on Performance MarketingThough performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies...
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Account-Based Marketing InitiativesAs account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?
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Customer Experience DesignCustomer experience design is a strategy to optimize all touchpoints of a customer journey to bridge the gap between customer expectations and the product or solution that an organization provides. But how are marketers designing effective customer experiences today and...
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Marketing Technology ImplementationAs we continue to rely heavily on technology to improve efficiency, it is critical for marketers to understand, assess, and invest in tools and technologies that align with strategic goals. But how are marketers implementing marketing technology to improve performance?
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The State of Performance MarketingMarketers strive to create a frictionless journey that leads individuals to complete a transaction in the form of a purchase, click, or other desired outcome. As this process evolves, performance marketing presents an opportunity to optimize methods such as paid...
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Account-Based Marketing ApproachAccount-based marketing (ABM) continues to gain traction as an initiative that can capitalize on high-value accounts, shorten the sales cycle, and align efforts of sales and marketing teams. But how are marketers gaining a competitive advantage with their ABM strategy?
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Building Relationships for Lead ConversionConsiderable shifts in the way businesses operate are leading marketers to re-examine the way they approach lead generation. Building meaningful connections with buyers is now a critical part of generating and nurturing leads that convert. But how are marketers building...
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The State of Programmatic AdvertisingThe landscape of programmatic advertising and how it improves the efficiency of the online ad buying process is rapidly changing due to advancements in technology and economic conditions. But how is the state of programmatic advertising effecting how marketers execute?...
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Hyper-Personalization StrategiesHyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. But what will hyper-personalization strategies look like in the year ahead?
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Data-Driven Marketing StrategyWithout a clear and concise data-driven marketing strategy, a company lacks the ability to effectively acquire, organize, analyze and translate customer information into actionable insights. But what does an effective data-driven marketing strategy for achieving those objectives look like?
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