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Building Relationships for Lead ConversionConsiderable shifts in the way businesses operate are leading marketers to re-examine the way they approach lead generation. Building meaningful connections with buyers is now a critical part of generating and nurturing leads that convert. But how are marketers...
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The State of Programmatic AdvertisingThe landscape of programmatic advertising and how it improves the efficiency of the online ad buying process is rapidly changing due to advancements in technology and economic conditions. But how is the state of programmatic advertising effecting how marketers...
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Hyper-Personalization StrategiesHyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. But what will hyper-personalization strategies look like in the year ahead?
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Data-Driven Marketing StrategyWithout a clear and concise data-driven marketing strategy, a company lacks the ability to effectively acquire, organize, analyze and translate customer information into actionable insights. But what does an effective data-driven marketing strategy for achieving those objectives look like?
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