Top Challenges of a 2019 Digital Marketing Strategy [Research]

Engaging customers online and measuring digital marketing results are challenging barriers to success for 49% and 47% of marketing influencers respectively. The sales-related goal of increasing customer acquisition is also a barrier to success for marketers.

Prospects and customers are almost always online. And an effective digital marketing strategy provides the plan of action required to engage them. Sounds simple, but what will an effective digital marketing strategy look like in 2019?

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