Using Data-Driven Personalization to Get Results (research)

total budget for data-driven personalization chart

Data-Driven Personalization is here to stay. Avi Dan, an SEO expert, said “Personalization is not a trend, it’s a marketing tsunami.”  But what is data-driven personalization? At its core, personalization is delivering value to someone at just the right moment. When you know enough about someone to deliver content to them at just the right moment, that is data-driven personalization. Gone are the … Read More

Create Compelling Content: Use Research in Podcasts

create podcast content with research graphic

According to most recent research, over 50% of Americans have listened to a podcast. What’s even more notable, is that of those people, 80% report listening to nearly the whole episode. That is an incredibly high engagement rate! How to create compelling content using research That’s why we’re writing about how to use your research as the foundation of a … Read More

Email is your secret weapon for activation

This article focuses on the activation aspect of the AARRR framework. 4 strategies are discussed with particular emphasis on email as a crucial component of activating more customers and optimizing activation.

What is the Most Trusted Content? (New Research)

Do I trust you? How do I build trust? What types of content do people trust? Building trust is a critical part of any marketing strategy and is especially important when creating a content marketing strategy.  The Ascend2 Content Marketing Engagement Survey asked marketing professionals what types of content are most trusted by target audiences? At the top of the list, … Read More

7 Rookie Mistakes In Content Marketing And How To Avoid Them

Guest Blog Post provided by: Tea Liarokapi So, you’ve decided to start investing in content marketing. Good for you, as content marketing is the marketing tactic that does the work for you and generates leads while you’re taking a much-needed power nap. If you don’t believe me, check the numbers: Content marketing is a marketing strategy that focuses on creating … Read More

Quick Tip: Use Research to Produce Blog Content

There isn’t much value in content if you aren’t getting it in front of the right people to consume it.  We provide custom research complete with informative charts and important insights from real marketers to drive your point home… but once this report is in your hands, what can you do to maximize its value? Research content keeps your blog … Read More

4 Tips for Better Collaboration with B2B Content Marketing Vendors

Blog post contributed by: Kathryn Hawkins, Principal, Eucalypt As most B2B marketers know, landing a new customer is rarely a quick win. Three-quarters of B2B sales to new customers take a minimum of four months—with half taking seven months or longer, according to CSO Insights data. Beyond that, there’s often more than one influencer in the decision-making process: Ascend2 has found … Read More

Marketing Technology Utilization: Is Technology Helping to Meet Goals?

Marketing technology (martech) is growing at a rapid pace, and proving the point, look at the 2019 Marketing Technology Landscape Supergraphic. The Supergraphic includes 7,040 marketing solution provides. To put the growth in perspective, the Supergraphic first published in 2011 with a total of 150 marketing solution providers. But does growth in the industry translate to results for marketing?  The Ascend2’s … Read More