The Difference Between Marketing Research and Research-Based Marketing

The Difference Between Marketing Research and Research-Based Marketing

Actually, marketing research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is marketing research? To put it simply…  Using “marketing research” means using research and data to fuel your marketing … Read More

New Research: Digital Marketing Plans for 2020

2020 digital marketing plans report

Marketing dollars have shifted from traditional media to digital channels, like email and social media, because of the economies of digital marketing level the playing field for companies of all sizes. But what will an effective digital marketing plan look like in 2020?  Ascend2, a research-based demand generation firm, recently published the 2020 Digital Marketing Plans Report. The Summary Report is available … Read More

How To Get Press Coverage Using Original Research [Video]

get media coverage using original research

Media engagement can be tough if you don’t have something of interest to report on. Original research stands out to many audiences of people consuming content online… and media outlets tend to recognize that.  That’s why you can usually count on some coverage of original research from the press.  PR Works There is a reason why public relations companies exist. Having your brand appear in … Read More

Using Research to Create Infographics (Video)

content marketing engagement social post example

A well-designed infographic of your original research is an excellent way to share your research with the community and increase engagement.  If you think infographic’s moment in the sun has passed… Research shows that you might be wrong! According to a study we did earlier this year, over 1/3 of marketers consider infographics to be a most trusted type of … Read More

How Digital Marketers Can Take Advantage of VPNs

How Digital Marketers Can Take Advantage of VPNs feature

Guest post contributed by: Alex MitchellMarketing Manager @ VPNpro.comTeam of online security & privacy professionals Getting noticed online has arguably become more difficult than ever. For that reason, it’s important for digital marketers to continually adapt in order to gain an advantage over the competition. With the internet underpinning everything that you do, you as a digital marketer have the important … Read More

How to Use Research to Write a Guest Blog Post (Video)

We all know that keeping a regular cadence of content up on your blog can lead to big wins. But have you tried guest blogging? Why guest blog? Guest blogging is an extremely effective way to expose your content to a new and relevant audience. Not to mention the boost it gives to your SEO through backlinks, all while establishing … Read More

Using Research Content for Your Webinar (Video)

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Webinars are an amazing (and relatively inexpensive) way to connect with a super targeted audience who are generally ready to engage with your brand.  Webinars, like all things, take time to master. But practice makes perfect right? That means, you need ideas for content! You want your webinar topic to: Entice your target audience to attend Provide a good foundation … Read More

Using Data-Driven Personalization to Get Results (Research)

total budget for data-driven personalization chart

Data-Driven Personalization is here to stay. Avi Dan, an SEO expert, said “Personalization is not a trend, it’s a marketing tsunami.”  But what is data-driven personalization? At its core, personalization is delivering value to someone at just the right moment. When you know enough about someone to deliver content to them at just the right moment, that is data-driven personalization. Gone are the … Read More

Create Compelling Content: Use Research in Podcasts (Video)

create podcast content with research graphic

According to most recent research, over 50% of Americans have listened to a podcast. What’s even more notable, is that of those people, 80% report listening to nearly the whole episode. That is an incredibly high engagement rate! How to create compelling content using research That’s why we’re writing about how to use your research as the foundation of a … Read More