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Research Swipe File: Performance Marketing

Though performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies to accommodate industry change in the year ahead?

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Research Swipe File: Account-Based Marketing

As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?

5 Effective SEO Tips to Increase Search Traffic

Search engine optimization is often regarded as a black box of metrics that website builders need to get just right in order to have their site rank. SEO is important to nail because at the end of the day it’s one of the most effective tactics a digital marketer can …