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How to boost your email engagement to nurture relationships

Guest post provided by: Sabahet Amjad, Mailmodo Let’s be honest, when was the last time that your discussion about email engagement went beyond open and click rates? Do you remember speaking to your customer success team to understand your subscribers’ pain points? Did any of your emails in the recent …

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Research Swipe File: Data-Driven Marketing

It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance.
But how are marketers updating their data-driven strategies to navigate a changing landscape?