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AI’s Impact on Data-Driven Marketing in 2024

“In the age of information, leveraging data is not just an advantage but a necessity for marketers looking to stay ahead of the competition and meet the evolving demands of their audience.” – Neil Patel, Digital Marketing Expert. Data is the building block of successful marketing. Each year, marketing professionals …

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Most Impactful Multi-Channel Tactics in 2024

Can you relate to this scenario? You’ve created a stellar content piece (in my scenario, it is a fantastic research report), and you are eager to reach a broad and engaged audience. To achieve this, you must meticulously craft a multi-channel strategy that leverages various tactics. But what tactics should …

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The Most Important Leadership Insights from 2023 (so far)

Finding #1 Four in five executives say that they are using less than HALF of their existing martech stack capabilities right now. Your read that right. 79% of executives surveyed in our Future of MarTech Stack research said that less than 50% of their existing marketing technology is actually being …

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Research Swipe File: The Outlook on Intent Data

The knowledge surrounding the utilization of intent data is growing as it is adopted by organizations that span many different industries and marketing channels. But how are marketers using what they know about intent data to optimize their strategy in the year ahead?

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How to boost your email engagement to nurture relationships

Guest post provided by: Sabahet Amjad, Mailmodo Let’s be honest, when was the last time that your discussion about email engagement went beyond open and click rates? Do you remember speaking to your customer success team to understand your subscribers’ pain points? Did any of your emails in the recent …