The mash-up of original research and content marketing is a winning formula. Here are 5 steps to make original research a part of your content strategy.
The capabilities that marketing automation solutions have today extend deep into every stage of the marketing funnel.
But how are marketers utilizing marketing automation today, and how do they plan to in the year ahead?
Though performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies to accommodate industry change in the year ahead?
Content repurposing for social media keeps your calendar full, your audience engaged and you won’t run out of ideas on what to post.
Original research is the most time-consuming content format to produce, but also one of the most effective. Here are 6 ways to drive traffic with research.
Your brand must be recognizable and inspiring to push your customers to explore and make a purchase. Here’s how to use interactive content to increase brand awareness.
As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?
We asked nearly 300 marketers about their approach to lead nurturing. Here is a swipe file of the resulting research: The State of Lead Nurturing.
Recently, Andy Crestodina, CMO and Co-Founder of Orbit Media Studios, and I were on a call and Andy brought up the idea of doing an original research study on website design. Specifically, Andy wanted to know if there was a gap between how brands build websites and what visitors want …
While most online ventures put a significant effort into building a solid SEO foundation, making their sites trustworthy and speed optimized ones, they fail to realize that the form design is the last hurdle that makes or breaks the overall conversion rate.