7 Rookie Mistakes In Content Marketing And How To Avoid Them

Guest Blog Post provided by: Tea Liarokapi So, you’ve decided to start investing in content marketing. Good for you, as content marketing is the marketing tactic that does the work for you and generates leads while you’re taking a much-needed power nap. If you don’t believe me, check the numbers: Content marketing is a marketing strategy that focuses on creating … Read More

Quick Tip: Use Research to Produce Blog Content

There isn’t much value in content if you aren’t getting it in front of the right people to consume it.  We provide custom research complete with informative charts and important insights from real marketers to drive your point home… but once this report is in your hands, what can you do to maximize its value? Research content keeps your blog … Read More

4 Tips for Better Collaboration with B2B Content Marketing Vendors

Blog post contributed by: Kathryn Hawkins, Principal, Eucalypt As most B2B marketers know, landing a new customer is rarely a quick win. Three-quarters of B2B sales to new customers take a minimum of four months—with half taking seven months or longer, according to CSO Insights data. Beyond that, there’s often more than one influencer in the decision-making process: Ascend2 has found … Read More

Marketing Technology Utilization: Is Technology Helping to Meet Goals?

Marketing technology (martech) is growing at a rapid pace, and proving the point, look at the 2019 Marketing Technology Landscape Supergraphic. The Supergraphic includes 7,040 marketing solution provides. To put the growth in perspective, the Supergraphic first published in 2011 with a total of 150 marketing solution providers. But does growth in the industry translate to results for marketing?  The Ascend2’s … Read More

Email Marketing Strategies: Teaching an Old Dog New Tricks

The saying is ‘you can’t teach an old dog new tricks,’ but that is not the case for an old but important marketing tactic of email.   In fact, Ascend2’s research study, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new tricks. The real trick a having the latest research on how to use email to generate new leads, acquire new subscribers, and generate sales.   The Email … Read More

Why original research? Start with SEO.

efficient link building content chart

Why original research? One reason is the value it brings to your SEO program.   The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links.  “Few things are as valuable to a brand as original research. Much of today’s online content is modeled after other content, which is modeled on something … Read More

3 Tips for Selecting a Research Topic

According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic is of interest to your audience or your company. The … Read More

5 Ways to Maximize the Value of Your Research Content

At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader.  Here is a research report that Ascend2 published with our partner, Vidyard. Vidyard … Read More

Strategies, Tactics and Trends for Marketing Resource Effectiveness

Increasing the number of leads, sales prospects and customers acquired, and improving brand awareness, are all primary objectives for a marketing strategy according to a majority of marketing influencers. Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available in-house. But how will you choose the right resources to … Read More