Marketing automation is a powerful tool used to make marketing tasks, processes, and campaigns faster and more efficient than ever before. But how are marketers integrating this technology into their overall strategy?
This article focuses on the activation aspect of the AARRR framework. 4 strategies are discussed with particular emphasis on email as a crucial component of activating more customers and optimizing activation.
Do I trust you? How do I build trust? What types of content do people trust? Building trust is a critical part of any marketing strategy and is especially important when creating a content marketing strategy. The Ascend2 Content Marketing Engagement Survey asked marketing professionals what types of content are most trusted by target audiences? At the top of the list, … Read More
Guest Blog Post provided by: Tea Liarokapi So, you’ve decided to start investing in content marketing. Good for you, as content marketing is the marketing tactic that does the work for you and generates leads while you’re taking a much-needed power nap. If you don’t believe me, check the numbers: Content marketing is a marketing strategy that focuses on creating … Read More
There isn’t much value in content if you aren’t getting it in front of the right people to consume it. We provide custom research complete with informative charts and important insights from real marketers to drive your point home… but once this report is in your hands, what can you do to maximize its value? Research content keeps your blog … Read More
Blog post contributed by: Kathryn Hawkins, Principal, Eucalypt As most B2B marketers know, landing a new customer is rarely a quick win. Three-quarters of B2B sales to new customers take a minimum of four months—with half taking seven months or longer, according to CSO Insights data. Beyond that, there’s often more than one influencer in the decision-making process: Ascend2 has found … Read More
Marketing technology (martech) is growing at a rapid pace, and proving the point, look at the 2019 Marketing Technology Landscape Supergraphic. The Supergraphic includes 7,040 marketing solution provides. To put the growth in perspective, the Supergraphic first published in 2011 with a total of 150 marketing solution providers. But does growth in the industry translate to results for marketing? The Ascend2’s … Read More
1. Blog Posts Research will keep your blog happy! One research report will generate ideas for 5, 10+ blog posts. Start with a research chart and tell the story. Blog posts are great for SEO, audience engagement, educational pieces you can email to prospects, etc. To improve your blog, you need a regular cadence to the content you post, so … Read More
The saying is ‘you can’t teach an old dog new tricks,’ but that is not the case for an old but important marketing tactic of email. In fact, Ascend2’s research study, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new tricks. The real trick a having the latest research on how to use email to generate new leads, acquire new subscribers, and generate sales. The Email … Read More
Why original research? One reason is the value it brings to your SEO program. The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links. “Few things are as valuable to a brand as original research. Much of today’s online content is modeled after other content, which is modeled on something … Read More