Developing an Email-Driven Content Marketing Strategy

About one-third (34%) of marketing influencers say their organization has already developed an email-driven content marketing strategy, while another 35% are acting on it now. One-quarter (25%) are still talking about it, and the remaining 6% have done nothing yet to develop a plan.

Digital marketers are combining email and content marketing strategies to optimize results. But what does a more effective email-driven content marketing strategy look like?

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