Effective Tactics Used for Optimizing Marketing Automation

Mapping the customer experience and utilizing personalized/dynamic content are considered effective tactics for optimizing marketing automation by 53% and 51% of marketing influencers respectively.

Marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in- class marketers participating in a recent Ascend2 survey. But how do you optimize marketing automation to continually increase performance?

Click here to download this FREE survey summary report.

effective tactics for marketing automation chart