Guest post by: Olga Mykhoparkina, CMO at Better Proposals Start with the introduction The detailed specification The timelines The pricing The guarantee The proof The next steps The terms and conditions One of the hardest parts of winning new clients for your content marketing business is writing and sending business …
A Guide to Choosing the Perfect Research Topic and Segment
Use the following steps as a guide to choosing a research topic and segment that best aligns with your business goals and remove the confusion around which path you should take. Identify your goals Consider a complementary vertical Simplify your target Create authority from multiple angles Identify your goals Start …
The Difference Between Market Research and Research-Based Marketing
Actually, market research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is market research? To put it simply… Using “market …
How To Get Press Coverage Using Original Research [Video]
Media engagement can be tough if you don’t have something of interest to report on. Original research stands out to many audiences of people consuming content online… and media outlets tend to recognize that. That’s why you can usually count on some coverage of original research from the press. PR Works There is a reason …
Using Research to Create Infographics [Video]
A well-designed infographic of your original research is an excellent way to share your research with the community and increase engagement. If you think infographic’s moment in the sun has passed… Research shows that you might be wrong! According to a study we did earlier this year, over 1/3 of …
How Digital Marketers Can Take Advantage of VPNs
Guest post contributed by: Alex MitchellMarketing Manager @ VPNpro.comTeam of online security & privacy professionals Getting noticed online has arguably become more difficult than ever. For that reason, it’s important for digital marketers to continually adapt in order to gain an advantage over the competition. With the internet underpinning everything that …
How to Use Research to Write a Guest Blog Post [Video]
We all know that keeping a regular cadence of content up on your blog can lead to big wins. But have you tried guest blogging? Why guest blog? Guest blogging is an extremely effective way to expose your content to a new and relevant audience. Not to mention the boost …
Using Research Content for Your Webinar [Video]
Webinars are an amazing (and relatively inexpensive) way to connect with a super targeted audience who are generally ready to engage with your brand. Webinars, like all things, take time to master. But practice makes perfect right? That means, you need ideas for content! You want your webinar topic to: …
Create Compelling Content: Use Research in Podcasts [Video]
According to most recent research, over 50% of Americans have listened to a podcast. What’s even more notable, is that of those people, 80% report listening to nearly the whole episode. That is an incredibly high engagement rate! How to create compelling content using research That’s why we’re writing about …
Marketing Automation Integration: Strategies and Tactics to Maximize Your Tech Investment
Marketing automation is a powerful tool used to make marketing tasks, processes, and campaigns faster and more efficient than ever before. But how are marketers integrating this technology into their overall strategy?