How Digital Marketers Can Take Advantage of VPNs feature

How Digital Marketers Can Take Advantage of VPNs

Guest post contributed by: Alex Mitchell
Marketing Manager @
Team of online security & privacy professionals

Getting noticed online has arguably become more difficult than ever. For that reason, it’s important for digital marketers to continually adapt in order to gain an advantage over the competition. With the internet underpinning everything that you do, you as a digital marketer have the important task constantly updating your approach to prevent it from becoming inferior to the one which your competitors are using.

When it comes to your digital marketing toolkit, one thing that is often overlooked is a virtual private network (VPN). But, it can undoubtedly be an incredibly useful tool for digital marketers. Read on as VPNpro explains exactly why.

Improve your SEO approach

As a digital marketer, you’ll know just how important it is to stay on top of your SEO approach. This is where a VPN becomes useful, as it means that the increased usage of cookies will no longer be a stumbling block as you aim to improve or maintain search engine rankings.

Using your browser’s incognito mode is somewhat useful, but a VPN helps to take things to the next level by changing your IP address. This allows you to check SERPs from any location so that you can adapt your SEO approach accordingly – preventing you from falling behind your competitors. We’ll take a closer look into this in the next section.

Gain a competitive advantage

As we touched upon in the previous section, it’s important to stay updated with the actions of your competitors. But, doing exactly that usually isn’t an easy task without using a VPN. This is because your IP address is exposed for all to see, which no longer becomes an issue if you take the necessary precautions. 

With a VPN, you can effectively go about your research of competitors without them knowing about it, as your IP address will be hidden from the websites that you visit. This then allows you to be fully aware of their marketing approach so that you can utilise or even better their techniques.

Test landing pages on a global basis

When it comes to assessing the SEO approach of your business, a common problem is assessing how it is performing around the world. A VPN helps with this particular issue by allowing you to spoof your location and change your IP address to one that’s relevant for the market you are aiming to appeal to. Essentially, this will enable you to gain a deeper understanding of local SEO that otherwise wouldn’t be possible. 

For example, you might be based in the US but are aiming to target the Indian market. If that’s the case, you’ll find a VPN can be incredibly beneficial as it means you can view search results in that particular country. Therefore, a VPN plays an important role by allowing you to optimise your landing pages, learn more about the customers you are aiming to target and increase your knowledge of relevant keywords.

Protection of Information

Back in 2017, Wombat Security found that VPN usage has become mainstream, with the study confirming that as much as 65% of 1,000 US-based respondents use a VPN on a corporate and/or personal device. This certainly isn’t surprising considering the fact that increasingly sophisticated forms of online crime are posing a greater risk to businesses around the world.

Particularly in an age where remote workers are being used by companies across the globe, it’s important to prevent data leaks by any means necessary. This is where a VPN becomes useful thanks to the ability to hide your IP address and the use of solid encryption protocols to prevent any unauthorised data access – something that is incredibly important particularly when using unprotected public WiFi networks. 

Improve link building capabilities

Link building and the online promotion of your business through various sources is important if you are looking to improve the online visibility of your business and gain authority. However, it’s certainly not uncommon for issues regarding IP address-blocking to arise. 

A VPN helps to combat this by changing your IP address so that you can go about your online research without having to contend with any geo-blocking practices or issues in accessing the tools or websites that you need. Using a different IP address to the one your device is normally assigned to, therefore, allows you to browse anonymously and create as many links as you deem to be necessary.

Final Thoughts

That concludes our complete guide on how a VPN can be an incredibly useful addition to your digital marketing toolkit. The benefits of using one should now be clear to see, and therefore investing in one is a no brainer if you’re looking to get your business to where you want it to be, all while avoiding the negative aspects that come along with not having an effective cybersecurity system in place.

Guest post contributed by: Alex Mitchell
Marketing Manager @
Team of online security & privacy professionals