5 Tips on Using Long-Form Content to Build Brand Loyalty

5 Tips on Using Long-Form Content to Build Brand Loyalty

Guest post by: Bridgette Hernandez If you take a look at what most content marketing authority figures are saying, you’ll likely find the advice that long-form content is the recommended type of informing and educating your audience. According to Neil Patel and other thought leaders in the SEO and content marketing industry, long-form content of over 1,000 words generates more … Read More

Next-Level Marketing with Original Research [Pulse Research]

next-level marketing with original research

Original research is the collection and organization of insights on a topic that is relevant to a specific audience. Marketers use research in a variety of different ways to enhance marketing performance. Here, we are discussing the production of original research (also known as primary research) that marketers use for generating demand, building thought leadership and improving brand awareness, among … Read More

How to Create a Perfect LinkedIn Marketing Strategy to Build Your Personal Brand

Guest post written by: Stefan Smulders, Expandi.io Behind every successful brand or person on LinkedIn there is a well-planned marketing strategy executed to perfection. You notice it as soon as you visit the page – content seems carefully curated, everything is in its own place, and the engagement is sky high! Implementing a winning LinkedIn strategy can help you grow … Read More

5 Ways To Minimize The Cost Of Generating Leads Through Content Marketing

Guest post written by: Ryan Gould, Vice President of Strategy and Marketing Services, Elevation B2B For modern marketers, content marketing is the way of the future. Ascend2 research shows that 87% of marketing influencers plan to increase their content marketing budget. Why? Because it’s proven to be successful. A whopping 95% of marketers we surveyed reported that their content marketing … Read More

Popular Research Trends on Big Data for Better Decisions in Marketing

Guest post written by: Tegan Wehner, Tropare Marketers rely heavily on previous and incoming data to make better decisions. The current situation is that a third of marketing professionals are now turning to data to get facts before they lay out any strategies. Big data is inevitable with the current technology and integration of appropriate operations. Thus, marketers have no … Read More

Automated Email Marketing: What the Top Companies Really Do!

Guest post contributed by: Amanda Greenwood Reaching out to potential customers, leveraging your growing email list, and onboarding new clients is never an easy task. It is, however, an important task and one that we all want to do better.  This is why our team at Process Street, specialists in process management, analyzed over 1,000 emails and voicemails from over … Read More

The Anatomy of a Winning Content Marketing Proposal

Guest post by: Olga Mykhoparkina, CMO at Better Proposals Start with the introduction The detailed specification The timelines The pricing The guarantee The proof The next steps The terms and conditions One of the hardest parts of winning new clients for your content marketing business is writing and sending business proposals. As tedious as they are, proposals are crucial to … Read More

A Guide to Choosing the Perfect Research Topic and Segment

choosing a research topic and segment

Use the following steps as a guide to choosing a research topic and segment that best aligns with your business goals and remove the confusion around which path you should take.  Identify your goals Consider a complementary vertical Simplify your target Create authority from multiple angles Identify your goals Start with a bird’s-eye view of your overall marketing strategy and … Read More

The Difference Between Marketing Research and Research-Based Marketing

The Difference Between Marketing Research and Research-Based Marketing

Actually, marketing research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is marketing research? To put it simply…  Using “marketing research” means using research and data to fuel your marketing … Read More

How To Get Press Coverage Using Original Research [Video]

get media coverage using original research

Media engagement can be tough if you don’t have something of interest to report on. Original research stands out to many audiences of people consuming content online… and media outlets tend to recognize that.  That’s why you can usually count on some coverage of original research from the press.  PR Works There is a reason why public relations companies exist. Having your brand appear in … Read More

Using Research to Create Infographics [Video]

content marketing engagement social post example

A well-designed infographic of your original research is an excellent way to share your research with the community and increase engagement.  If you think infographic’s moment in the sun has passed… Research shows that you might be wrong! According to a study we did earlier this year, over 1/3 of marketers consider infographics to be a most trusted type of … Read More

How Digital Marketers Can Take Advantage of VPNs

How Digital Marketers Can Take Advantage of VPNs feature

Guest post contributed by: Alex MitchellMarketing Manager @ VPNpro.comTeam of online security & privacy professionals Getting noticed online has arguably become more difficult than ever. For that reason, it’s important for digital marketers to continually adapt in order to gain an advantage over the competition. With the internet underpinning everything that you do, you as a digital marketer have the important … Read More

How to Use Research to Write a Guest Blog Post [Video]

We all know that keeping a regular cadence of content up on your blog can lead to big wins. But have you tried guest blogging? Why guest blog? Guest blogging is an extremely effective way to expose your content to a new and relevant audience. Not to mention the boost it gives to your SEO through backlinks, all while establishing … Read More

Using Research Content for Your Webinar [Video]

why webinars are awesome image

Webinars are an amazing (and relatively inexpensive) way to connect with a super targeted audience who are generally ready to engage with your brand.  Webinars, like all things, take time to master. But practice makes perfect right? That means, you need ideas for content! You want your webinar topic to: Entice your target audience to attend Provide a good foundation … Read More

Create Compelling Content: Use Research in Podcasts [Video]

create podcast content with research graphic

According to most recent research, over 50% of Americans have listened to a podcast. What’s even more notable, is that of those people, 80% report listening to nearly the whole episode. That is an incredibly high engagement rate! How to create compelling content using research That’s why we’re writing about how to use your research as the foundation of a … Read More

Email is your secret weapon for activation

This article focuses on the activation aspect of the AARRR framework. 4 strategies are discussed with particular emphasis on email as a crucial component of activating more customers and optimizing activation.

7 Rookie Mistakes In Content Marketing And How To Avoid Them

Guest Blog Post provided by: Tea Liarokapi So, you’ve decided to start investing in content marketing. Good for you, as content marketing is the marketing tactic that does the work for you and generates leads while you’re taking a much-needed power nap. If you don’t believe me, check the numbers: Content marketing is a marketing strategy that focuses on creating … Read More

Quick Tip: Use Research to Produce Blog Content

There isn’t much value in content if you aren’t getting it in front of the right people to consume it.  We provide custom research complete with informative charts and important insights from real marketers to drive your point home… but once this report is in your hands, what can you do to maximize its value? Research content keeps your blog … Read More

4 Tips for Better Collaboration with B2B Content Marketing Vendors

Blog post contributed by: Kathryn Hawkins, Principal, Eucalypt As most B2B marketers know, landing a new customer is rarely a quick win. Three-quarters of B2B sales to new customers take a minimum of four months—with half taking seven months or longer, according to CSO Insights data. Beyond that, there’s often more than one influencer in the decision-making process: Ascend2 has found … Read More

18 Ways You Can Use Original Research to Grow Your Audience

Original Research can help you grow your audience, engage prospects and build momentum for your brand. Here are 18 strategies and tips to maximize the value of your original reseach. 1. Use Research Data to Create Blog Posts Research will keep your blog happy! One research report will generate ideas for 5, 10+ blog posts. Start with a research chart … Read More

Email Marketing Strategies: Teaching an Old Dog New Tricks

The saying is ‘you can’t teach an old dog new tricks,’ but that is not the case for an old but important marketing tactic of email.   In fact, Ascend2’s research study, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new tricks. The real trick a having the latest research on how to use email to generate new leads, acquire new subscribers, and generate sales.   The Email … Read More

Why original research? Start with SEO.

efficient link building content chart

Why original research? One reason is the value it brings to your SEO program.   The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links.  “Few things are as valuable to a brand as original research. Much of today’s online content is modeled after other content, which is modeled on something … Read More

3 Tips for Selecting a Research Topic

According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic is of interest to your audience or your company. The … Read More

5 Ways to Maximize the Value of Your Research Content

At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader.  Here is a research report that Ascend2 published with our partner, Vidyard. Vidyard … Read More

It Works: Why Original Research Should be Part of Your Marketing Plan

There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research.    If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original research blog posts work” and added some additional evidence from … Read More