5 Ways to Maximize the Value of Your Research Content

At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader.  Here is a research report that Ascend2 published with our partner, Vidyard. Vidyard … Read More

It Works: Why Original Research Should be Part of Your Marketing Plan

There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research.    If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original research blog posts work” and added some additional evidence from … Read More