Finding #1 Four in five executives say that they are using less than HALF of their existing martech stack capabilities right now. Your read that right. 79% of executives surveyed in our Future of MarTech Stack research said that less than 50% of their existing marketing technology is actually being …
2022 Research Recap: From Food Processing to Logistics – What We Learned Across a Variety of Industries
8 interesting research findings from our non-marketing studies in 2022 and why original research works across industries to drive demand.
2022 Research Recap: 10 Findings That Will Impact Your 2023 Marketing Plans and Budgets
It has been a busy year at Ascend2 as we worked with our partners to publish more than 700 research charts, analyzed 3,000+ data sets, and had 14,000+ individuals participate in our research studies. This article looks at some of the findings from our marketing studies, but we covered many …
8 types of videos for business growth
Video drives the highest level of engagement among other media formats. Find out the top video types for business growth and how to use them.
How employee engagement may help B2B organizations grow
Many factors contribute to B2B organizations’ growth. But one of the key drivers for the growth of B2B organizations is employee engagement.
How to boost your email engagement to nurture relationships
Guest post provided by: Sabahet Amjad, Mailmodo Let’s be honest, when was the last time that your discussion about email engagement went beyond open and click rates? Do you remember speaking to your customer success team to understand your subscribers’ pain points? Did any of your emails in the recent …
Persona-Driven Omnichannel Demand Gen Success
Persona-driven omnichannel demand gen is more scalable and repeatable than most ABM endeavors, here’s proof from the experts at HipB2B.
5 Strategies to Execute an Original Research and Content Marketing Mash-Up
The mash-up of original research and content marketing is a winning formula. Here are 5 steps to make original research a part of your content strategy.
10 Easy (and Proven) Ways to Repurpose Existing Content for Social Media Success
Content repurposing for social media keeps your calendar full, your audience engaged and you won’t run out of ideas on what to post.
6 Ways to Promote Your Original Research and Drive Traffic
Original research is the most time-consuming content format to produce, but also one of the most effective. Here are 6 ways to drive traffic with research.