Email Marketing Strategies: Teaching an Old Dog New Tricks

The saying is ‘you can’t teach an old dog new tricks,’ but that is not the case for an old but important marketing tactic of email.   In fact, Ascend2’s research study, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new tricks. The real trick a having the latest research on how to use email to generate new leads, acquire new subscribers, and generate sales.   The Email … Read More

Why original research? Start with SEO.

efficient link building content chart

Why original research? One reason is the value it brings to your SEO program.   The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links.  “Few things are as valuable to a brand as original research. Much of today’s online content is modeled after other content, which is modeled on something … Read More

3 Tips for Selecting a Research Topic

According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic is of interest to your audience or your company. The … Read More

5 Ways to Maximize the Value of Your Research Content

At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader.  Here is a research report that Ascend2 published with our partner, Vidyard. Vidyard … Read More

It Works: Why Original Research Should be Part of Your Marketing Plan

There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research.    If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original research blog posts work” and added some additional evidence from … Read More