According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic …
5 Ways to Maximize the Value of Your Research Content
At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader. Here is a …
It Works: Why Original Research Should be Part of Your Marketing Plan
There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research. If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original …