Why original research? One reason is the value it brings to your SEO program. The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links. “Few things are as valuable to a brand as original research. Much of today’s online content …
3 Tips for Selecting a Research Topic
According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic …
5 Ways to Maximize the Value of Your Research Content
At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader. Here is a …
Strategies, Tactics and Trends for Marketing Resource Effectiveness [Research]
Increasing the number of leads, sales prospects and customers acquired, and improving brand awareness, are all primary objectives for a marketing strategy according to a majority of marketing influencers. Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available …
It Works: Why Original Research Should be Part of Your Marketing Plan
There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research. If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original …
Developing a Hyper-Personalization Strategy [Research]
Do you take advantage of personalization in your marketing campaigns? Many companies have only scratched the surface of how they use personalization to target prospects, engage audiences, accelerate the sales process, and increase sales revenue. Basic personalization, such as including a person’s first name on an email campaign, is just …
Most Effective Marketing Technologies to Implement
Technology implemented for content marketing purposes is considered most effective by about half (51%) of marketing influencers. Marketing analytics and email marketing are also considered most effective martech implementations by 47% and 45% respectively. The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, …
Top Challenges of a 2019 Digital Marketing Strategy [Research]
Engaging customers online and measuring digital marketing results are challenging barriers to success for 49% and 47% of marketing influencers respectively. The sales-related goal of increasing customer acquisition is also a barrier to success for marketers. Prospects and customers are almost always online. And an effective digital marketing strategy provides …
Developing an Email-Driven Content Marketing Strategy
About one-third (34%) of marketing influencers say their organization has already developed an email-driven content marketing strategy, while another 35% are acting on it now. One-quarter (25%) are still talking about it, and the remaining 6% have done nothing yet to develop a plan. Digital marketers are combining email and …
Effective Tactics for Generating and Nurturing Leads to Create Demand [Research]
According to 47% and 46% of marketing influencers respectively, social media marketing and email marketing are effective tactics for achieving the top lead generation priorities. Content or video marketing (39%) and SEO (38%) are the also effective tactics. Creating demand in a digital world requires a combination of effective strategies …