As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?
Research Swipe File: Lead Nurturing
We asked nearly 300 marketers about their approach to lead nurturing. Here is a swipe file of the resulting research: The State of Lead Nurturing.
B2B Website Design: What You Build vs. What Visitors Want [Orbit Media & Ascend2 Research]
Recently, Andy Crestodina, CMO and Co-Founder of Orbit Media Studios, and I were on a call and Andy brought up the idea of doing an original research study on website design. Specifically, Andy wanted to know if there was a gap between how brands build websites and what visitors want …
12 Ways to Improve Your Form Design UX and Conversions
While most online ventures put a significant effort into building a solid SEO foundation, making their sites trustworthy and speed optimized ones, they fail to realize that the form design is the last hurdle that makes or breaks the overall conversion rate.
5 Effective SEO Tips to Increase Search Traffic
Search engine optimization is often regarded as a black box of metrics that website builders need to get just right in order to have their site rank. SEO is important to nail because at the end of the day it’s one of the most effective tactics a digital marketer can …
Notable Research to Apply to Your 2021 Marketing Strategy
A list of research highlights from 2020 that you can use to up your marketing game in the year ahead… Over half of marketers agree… When a marketing technology is a pleasure to use, the result is faster adoption by the team. The more the tool is used, the more efficient …
7 Top Strategies for Account-Based Marketing in 2021
Guest post provided by: Adam Enfroy It’s no secret that B2B is a narrow niche. And with more players entering that niche, lead generation can become slow for many businesses. But it shouldn’t be so for you. If you employ the right strategies, your pipeline will flow with sales qualified …
5 Effective Content Marketing Types to Grow Your Business
Guest post provided by: Marvellous Aham-adi Content marketing is the strategic use of valuable and relevant content to attract a target audience, boost brand awareness, and turn prospects into paying customers. If you want to run a successful business, you need to invest in content marketing. There are also several …
Customer Journey Mapping Lessons You Don’t Want to Learn the Hard Way
By creating customer journey maps, brands are understanding their customer better. Here are four lessons to keep in mind when rolling out your strategy.
5 Tips on Using Long-Form Content to Build Brand Loyalty
Guest post by: Bridgette Hernandez If you take a look at what most content marketing authority figures are saying, you’ll likely find the advice that long-form content is the recommended type of informing and educating your audience. According to Neil Patel and other thought leaders in the SEO and content …