Challenges for a Marketing Data & Technology Strategy

Marketing data technology strategy challenges

Integrating data across more technologies is a most challenging barrier to success for 44% of marketing influencers. If an organization is unable to generate reliable and relevant data (a challenging barrier for 41%), integrating the unreliable data is not desirable. One of the factors most critical to marketing success is the data used to fuel your systems. The impact of … Read More

Top Priorities for an Account-Based Marketing Strategy

account based marketing top priorities

While aligning sales and marketing initiatives is a top priority for half (50%) of marketing influencers, they also want credit where credit is due. For this reason, 41% consider attributing marketing efforts to revenue another top priority for ABM. Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But … Read More