Failing to plan is planning to fail. That’s why “developing a more effective strategy” to integrate search and social advertising practices is a top priority for 59% of marketing influencers. “Increasing search and social ad conversions” is also a top priority for half (50%) of respondents. Integrating the “pull” of paid search with the “push” of social media ads is … Read More
Tactical Effectiveness of Email Marketing Engagement
Single-topic email campaigns are a most effective tactic for improving email engagement for 46% of marketing influencers. By focusing the subject line, content, etc. on a single-topic, marketers are able to capture and keep the attention of those subscribers interested in that topic. Email marketing performance is driven by subscriber engagement. The more engaged a prospect or customer is, the … Read More
Challenges for a Marketing Data & Technology Strategy
Integrating data across more technologies is a most challenging barrier to success for 44% of marketing influencers. If an organization is unable to generate reliable and relevant data (a challenging barrier for 41%), integrating the unreliable data is not desirable. One of the factors most critical to marketing success is the data used to fuel your systems. The impact of … Read More
Top Priorities for an Account-Based Marketing Strategy
While aligning sales and marketing initiatives is a top priority for half (50%) of marketing influencers, they also want credit where credit is due. For this reason, 41% consider attributing marketing efforts to revenue another top priority for ABM. Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But … Read More