Blog post contributed by: Kathryn Hawkins, Principal, Eucalypt As most B2B marketers know, landing a new customer is rarely a quick win. Three-quarters of B2B sales to new customers take a minimum of four months—with half taking seven months or longer, according to CSO Insights data. Beyond that, there’s often more …
Marketing Technology Utilization: Is Technology Helping to Meet Goals?
Marketing technology (martech) is growing at a rapid pace, just look at the 2019 Marketing Technology Landscape Supergraphic. The Supergraphic includes 7,040 marketing solution provides. To put the growth in perspective, the Supergraphic first published in 2011 with a total of 150 marketing solution providers. As of 2020… ChiefMarTec’s Marketing Technology …
18 Ways You Can Use Original Research to Grow Your Audience
Original Research can help you grow your audience, engage prospects and build momentum for your brand. Here are 18 strategies and tips to maximize the value of your original reseach. 1. Use Research Data to Create Blog Posts Research will keep your blog happy! One research report will generate ideas …
Email Marketing Strategies: Teaching an Old Dog New Tricks
The saying is ‘you can’t teach an old dog new tricks,’ but that is not the case for an old but important marketing tactic of email. In fact, Ascend2’s research study, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new tricks. The real trick a having the latest research on how to …
Why original research? Start with SEO.
Why original research? One reason is the value it brings to your SEO program. The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links. “Few things are as valuable to a brand as original research. Much of today’s online content …
3 Tips for Selecting a Research Topic
According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic …
5 Ways to Maximize the Value of Your Research Content
At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader. Here is a …
Strategies, Tactics and Trends for Marketing Resource Effectiveness [Research]
Increasing the number of leads, sales prospects and customers acquired, and improving brand awareness, are all primary objectives for a marketing strategy according to a majority of marketing influencers. Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available …
It Works: Why Original Research Should be Part of Your Marketing Plan
There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research. If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original …
Developing a Hyper-Personalization Strategy [Research]
Do you take advantage of personalization in your marketing campaigns? Many companies have only scratched the surface of how they use personalization to target prospects, engage audiences, accelerate the sales process, and increase sales revenue. Basic personalization, such as including a person’s first name on an email campaign, is just …