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How to Use Research to Write a Guest Blog Post [Video]

We all know that keeping a regular cadence of content up on your blog can lead to big wins. But have you tried guest blogging? Why guest blog? Guest blogging is an extremely effective way to expose your content to a new and relevant audience. Not to mention the boost …

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Using Research Content for Your Webinar [Video]

Webinars are an amazing (and relatively inexpensive) way to connect with a super targeted audience who are generally ready to engage with your brand.  Webinars, like all things, take time to master. But practice makes perfect right? That means, you need ideas for content! You want your webinar topic to: …

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Using Data-Driven Personalization to Get Results [Research]

Data-Driven Personalization is here to stay. Avi Dan, an SEO expert, said “Personalization is not a trend, it’s a marketing tsunami.”  But what is data-driven personalization? At its core, personalization is delivering value to someone at just the right moment. When you know enough about someone to deliver content to them at just …

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Create Compelling Content: Use Research in Podcasts [Video]

According to most recent research, over 50% of Americans have listened to a podcast. What’s even more notable, is that of those people, 80% report listening to nearly the whole episode. That is an incredibly high engagement rate! How to create compelling content using research That’s why we’re writing about …

Email is your secret weapon for activation

This article focuses on the activation aspect of the AARRR framework. 4 strategies are discussed with particular emphasis on email as a crucial component of activating more customers and optimizing activation.

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What is the Most Trusted Content? [Research]

Do I trust you? How do I build trust? What types of content do people trust? Building trust is a critical part of any marketing strategy and is especially important when creating a content marketing strategy.  The Ascend2 Content Marketing Engagement Survey asked marketing professionals what types of content are most …

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7 Rookie Mistakes In Content Marketing And How To Avoid Them

Guest Blog Post provided by: Tea Liarokapi So, you’ve decided to start investing in content marketing. Good for you, as content marketing is the marketing tactic that does the work for you and generates leads while you’re taking a much-needed power nap. If you don’t believe me, check the numbers: …

Quick Tip: Use Research to Produce Blog Content

There isn’t much value in content if you aren’t getting it in front of the right people to consume it.  We provide custom research complete with informative charts and important insights from real marketers to drive your point home… but once this report is in your hands, what can you …

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4 Tips for Better Collaboration with B2B Content Marketing Vendors

Blog post contributed by: Kathryn Hawkins, Principal, Eucalypt As most B2B marketers know, landing a new customer is rarely a quick win. Three-quarters of B2B sales to new customers take a minimum of four months—with half taking seven months or longer, according to CSO Insights data. Beyond that, there’s often more …