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Lead Generation: How Marketers are Adapting to Change [Research]

Opportunities to build meaningful connections with your audience look drastically different now than they did last year, or even just a few short months ago. In-person events are no longer available for prospecting, more time spent at home has changed content consumption habits, and economic uncertainty has put pressure on …

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Automated Email Marketing: What the Top Companies Really Do!

Guest post contributed by: Amanda Greenwood Reaching out to potential customers, leveraging your growing email list, and onboarding new clients is never an easy task. It is, however, an important task and one that we all want to do better.  This is why our team at Process Street, specialists in …

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The Anatomy of a Winning Content Marketing Proposal

Guest post by: Olga Mykhoparkina, CMO at Better Proposals Start with the introduction The detailed specification The timelines The pricing The guarantee The proof The next steps The terms and conditions One of the hardest parts of winning new clients for your content marketing business is writing and sending business …

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4 Signs You Could Be Getting More From Your MarTech [Research]

All too often we see marketing technologies become a junkyard of underutilized and disparate tools. So how do you know when it is time to check in and make sure each technology is enhancing your overall process?  Here are four research-backed signs that it is time to re-examine your MarTech …

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3 Ways to Improve Email Marketing Effectiveness [Research]

Email marketing effectiveness is eroding. Gone are the days when marketers could blanket-deliver mass emails to their list and expect a captive audience. However, open rates and other measures of effective engagement can still be optimized for this established marketing tactic and according to our research, marketers still believe email …

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A Guide to Choosing the Perfect Research Topic and Segment

Use the following steps as a guide to choosing a research topic and segment that best aligns with your business goals and remove the confusion around which path you should take.  Identify your goals Consider a complementary vertical Simplify your target Create authority from multiple angles Identify your goals Start …

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The Difference Between Marketing Research and Research-Based Marketing

Actually, marketing research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is marketing research? To put it simply…  Using “marketing …

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New Research: Digital Marketing Plans for 2020

Marketing dollars have shifted from traditional media to digital channels, like email and social media, because of the economies of digital marketing level the playing field for companies of all sizes. But what will an effective digital marketing plan look like in 2020?  To answer this question, we here at …

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How To Get Press Coverage Using Original Research [Video]

Media engagement can be tough if you don’t have something of interest to report on. Original research stands out to many audiences of people consuming content online… and media outlets tend to recognize that.  That’s why you can usually count on some coverage of original research from the press.  PR Works There is a reason …