It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance.
But how are marketers updating their data-driven strategies to navigate a changing landscape?
Persona-Driven Omnichannel Demand Gen Success
Persona-driven omnichannel demand gen is more scalable and repeatable than most ABM endeavors, here’s proof from the experts at HipB2B.
Research Swipe File: Data Unification & Management
As an organization grows, disconnected data can impact everything from internal communication and decision-making to the entire customer experience.
How are marketers unifying and managing data to improve campaign effectiveness?
Research Swipe File: The State of Marketing Automation
The capabilities that marketing automation solutions have today extend deep into every stage of the marketing funnel.
But how are marketers utilizing marketing automation today, and how do they plan to in the year ahead?
5 Strategies to Execute an Original Research and Content Marketing Mash-Up
The mash-up of original research and content marketing is a winning formula. Here are 5 steps to make original research a part of your content strategy.
Research Swipe File: Performance Marketing
Though performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies to accommodate industry change in the year ahead?
10 Easy (and Proven) Ways to Repurpose Existing Content for Social Media Success
Content repurposing for social media keeps your calendar full, your audience engaged and you won’t run out of ideas on what to post.
6 Ways to Promote Your Original Research and Drive Traffic
Original research is the most time-consuming content format to produce, but also one of the most effective. Here are 6 ways to drive traffic with research.
How Interactive Content Helps Increase Brand Awareness
Your brand must be recognizable and inspiring to push your customers to explore and make a purchase. Here’s how to use interactive content to increase brand awareness.
Research Swipe File: Account-Based Marketing
As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?