Increasing the number of leads, sales prospects and customers acquired, and improving brand awareness, are all primary objectives for a marketing strategy according to a majority of marketing influencers. Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available …
It Works: Why Original Research Should be Part of Your Marketing Plan
There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research. If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original …
Developing a Hyper-Personalization Strategy [Research]
Do you take advantage of personalization in your marketing campaigns? Many companies have only scratched the surface of how they use personalization to target prospects, engage audiences, accelerate the sales process, and increase sales revenue. Basic personalization, such as including a person’s first name on an email campaign, is just …
Most Effective Marketing Technologies to Implement
Technology implemented for content marketing purposes is considered most effective by about half (51%) of marketing influencers. Marketing analytics and email marketing are also considered most effective martech implementations by 47% and 45% respectively. The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, …
Top Challenges of a 2019 Digital Marketing Strategy [Research]
Engaging customers online and measuring digital marketing results are challenging barriers to success for 49% and 47% of marketing influencers respectively. The sales-related goal of increasing customer acquisition is also a barrier to success for marketers. Prospects and customers are almost always online. And an effective digital marketing strategy provides …
Developing an Email-Driven Content Marketing Strategy
About one-third (34%) of marketing influencers say their organization has already developed an email-driven content marketing strategy, while another 35% are acting on it now. One-quarter (25%) are still talking about it, and the remaining 6% have done nothing yet to develop a plan. Digital marketers are combining email and …
Effective Tactics for Generating and Nurturing Leads to Create Demand [Research]
According to 47% and 46% of marketing influencers respectively, social media marketing and email marketing are effective tactics for achieving the top lead generation priorities. Content or video marketing (39%) and SEO (38%) are the also effective tactics. Creating demand in a digital world requires a combination of effective strategies …
The Importance of Measuring Marketing Attribution [Research]
Management and marketers want to know what impact marketing has on sales revenue. That’s why 81% of marketing influencers describe measuring marketing attribution as very important. Measuring and attributing the results of marketing efforts to revenue has become a primary goal for many companies. But what strategies and tactics are …
Effective Tactics Used for Optimizing Marketing Automation
Mapping the customer experience and utilizing personalized/dynamic content are considered effective tactics for optimizing marketing automation by 53% and 51% of marketing influencers respectively. Marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in- class marketers participating in a recent Ascend2 survey. But …
Top Priorities of a Search and Social Advertising Strategy [Research]
Failing to plan is planning to fail. That’s why “developing a more effective strategy” to integrate search and social advertising practices is a top priority for 59% of marketing influencers. “Increasing search and social ad conversions” is also a top priority for half (50%) of respondents. Integrating the “pull” of …