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Marketing Technology Utilization: Is Technology Helping to Meet Goals?

Marketing technology (martech) is growing at a rapid pace, just look at the 2019 Marketing Technology Landscape Supergraphic. The Supergraphic includes 7,040 marketing solution provides. To put the growth in perspective, the Supergraphic first published in 2011 with a total of 150 marketing solution providers. As of 2020… ChiefMarTec’s Marketing Technology …

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18 Ways You Can Use Original Research to Grow Your Audience

Original Research can help you grow your audience, engage prospects and build momentum for your brand. Here are 18 strategies and tips to maximize the value of your original reseach. 1. Use Research Data to Create Blog Posts Research will keep your blog happy! One research report will generate ideas …

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Email Marketing Strategies: Teaching an Old Dog New Tricks

The saying is ‘you can’t teach an old dog new tricks,’ but that is not the case for an old but important marketing tactic of email.   In fact, Ascend2’s research study, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new tricks. The real trick a having the latest research on how to …

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Why original research? Start with SEO.

Why original research? One reason is the value it brings to your SEO program.   The following is a quote from a Search Engine Journal article, 7 Content Types That Gain the Most Engagement & Links.  “Few things are as valuable to a brand as original research. Much of today’s online content …

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3 Tips for Selecting a Research Topic

According to a CMO Council study, eMarketer, Ascend2’s Content Marketing Survey and other reliable sources, research is considered the most effective type of content marketers use to generate demand. But not all research is created equal. When deciding on a research topic, provide an honest assessment of whether the topic …

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5 Ways to Maximize the Value of Your Research Content

At Ascend2, we encourage partners to use their research content in various formats to increase the overall value they receive in SEO, demand generation, and sales. Partners can customize the research as they desire and the best part is that they are positioned as the thought leader.  Here is a …

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It Works: Why Original Research Should be Part of Your Marketing Plan

There are many reasons why marketers rely on research to engage audiences and drive sales. A research study by BuzzSumo shows the benefits of original research.    If you have a blog, you will find that a blog post based on research is extremely effective. BuzzSumo’s research study concluded that “original …

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Developing a Hyper-Personalization Strategy [Research]

Do you take advantage of personalization in your marketing campaigns?   Many companies have only scratched the surface of how they use personalization to target prospects, engage audiences, accelerate the sales process, and increase sales revenue.   Basic personalization, such as including a person’s first name on an email campaign, is just …

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Most Effective Marketing Technologies to Implement

Technology implemented for content marketing purposes is considered most effective by about half (51%) of marketing influencers. Marketing analytics and email marketing are also considered most effective martech implementations by 47% and 45% respectively. The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, …