Content marketing constantly evolves, shaping how brands engage with their audiences and influence overall marketing strategies. Introducing AI into the content marketing landscape signals a significant shift in the industry. For years, Ascend2 has delivered valuable research to marketing professionals, focusing on emerging trends shaping content marketing strategies’ effectiveness. This …
AI’s Impact on Data-Driven Marketing in 2024
“In the age of information, leveraging data is not just an advantage but a necessity for marketers looking to stay ahead of the competition and meet the evolving demands of their audience.” – Neil Patel, Digital Marketing Expert. Data is the building block of successful marketing. Each year, marketing professionals …
Most Impactful Multi-Channel Tactics in 2024
Can you relate to this scenario? You’ve created a stellar content piece (in my scenario, it is a fantastic research report), and you are eager to reach a broad and engaged audience. To achieve this, you must meticulously craft a multi-channel strategy that leverages various tactics. But what tactics should …
The Most Important Leadership Insights from 2023 (so far)
Finding #1 Four in five executives say that they are using less than HALF of their existing martech stack capabilities right now. Your read that right. 79% of executives surveyed in our Future of MarTech Stack research said that less than 50% of their existing marketing technology is actually being …
2022 Research Recap: From Food Processing to Logistics – What We Learned Across a Variety of Industries
8 interesting research findings from our non-marketing studies in 2022 and why original research works across industries to drive demand.
2022 Research Recap: 10 Findings That Will Impact Your 2023 Marketing Plans and Budgets
It has been a busy year at Ascend2 as we worked with our partners to publish more than 700 research charts, analyzed 3,000+ data sets, and had 14,000+ individuals participate in our research studies. This article looks at some of the findings from our marketing studies, but we covered many …
Research Swipe File: The Outlook on Intent Data
The knowledge surrounding the utilization of intent data is growing as it is adopted by organizations that span many different industries and marketing channels. But how are marketers using what they know about intent data to optimize their strategy in the year ahead?
8 types of videos for business growth
Video drives the highest level of engagement among other media formats. Find out the top video types for business growth and how to use them.
How employee engagement may help B2B organizations grow
Many factors contribute to B2B organizations’ growth. But one of the key drivers for the growth of B2B organizations is employee engagement.
Research Swipe File: The State of Marketing Automation
The processes and people behind the utilization of automation in conjunction with other marketing efforts are just as important as the automation technology itself. So how are marketers finding the right balance to improve performance?