Finding #1 Four in five executives say that they are using less than HALF of their existing martech stack capabilities right now. Your read that right. 79% of executives surveyed in our Future of MarTech Stack research said that less than 50% of their existing marketing technology is actually being …
2022 Research Recap: From Food Processing to Logistics – What We Learned Across a Variety of Industries
8 interesting research findings from our non-marketing studies in 2022 and why original research works across industries to drive demand.
2022 Research Recap: 10 Findings That Will Impact Your 2023 Marketing Plans and Budgets
It has been a busy year at Ascend2 as we worked with our partners to publish more than 700 research charts, analyzed 3,000+ data sets, and had 14,000+ individuals participate in our research studies. This article looks at some of the findings from our marketing studies, but we covered many …
Research Swipe File: The Outlook on Intent Data
The knowledge surrounding the utilization of intent data is growing as it is adopted by organizations that span many different industries and marketing channels. But how are marketers using what they know about intent data to optimize their strategy in the year ahead?
8 types of videos for business growth
Video drives the highest level of engagement among other media formats. Find out the top video types for business growth and how to use them.
How employee engagement may help B2B organizations grow
Many factors contribute to B2B organizations’ growth. But one of the key drivers for the growth of B2B organizations is employee engagement.
Research Swipe File: The State of Marketing Automation
The processes and people behind the utilization of automation in conjunction with other marketing efforts are just as important as the automation technology itself. So how are marketers finding the right balance to improve performance?
How to boost your email engagement to nurture relationships
Guest post provided by: Sabahet Amjad, Mailmodo Let’s be honest, when was the last time that your discussion about email engagement went beyond open and click rates? Do you remember speaking to your customer success team to understand your subscribers’ pain points? Did any of your emails in the recent …
Research Swipe File: The Outlook on Marketing Technology
Email marketing has long withstood the test of time and fleeting trends as a heavy hitter for reaching and engaging with customers. But what do marketers need to know about
email marketing in the year ahead?
Research Swipe File: The State of Email Marketing
Email marketing has long withstood the test of time and fleeting trends as a heavy hitter for reaching and engaging with customers. But what do marketers need to know about
email marketing in the year ahead?