DATA-DRIVEN PERSONALIZATION Experiencing a personalized online interaction is a major expectation of prospects and customers today. But what are savvy companies doing to address this important data-driven marketing goal? To find out, Ascend2 and our Research Partners fielded the Data-Driven Marketing Survey. We thank the participants of this survey for …
Video Marketing Strategy [Research]
OPTIMIZING VIDEO MARKETING PERFORMANCE Video is proving to be one of the most effective types of content marketers are using to achieve their objectives. However, challenging obstacles continue to hinder video marketing performance. What strategies are overcoming these obstacles and optimizing video marketing performance? To find out, Ascend2 and our …