CONVERSION RATE OPTIMIZATION Conversion Rate Optimization (CRO) is a systematic approach to maximizing the completed calls-to-action on a website. But how are companies converting more website visitors to leads and revenue? To find out, Ascend2 and our Research Partners fielded the Conversion Rate Optimization Survey. We thank the participants of …
Email Marketing Strategy [Research]
EMAIL MARKETING STRATEGY Strategically, increasing engagement with prospects and customers is a critical email marketing priority. But what tactics are marketers using to achieve this goal? To find out, Ascend2 and our Research Partners fielded the Email Marketing Strategy Survey. We thank the participants of this survey for sharing their …
Data-Driven Marketing for Personalization [Research]
DATA-DRIVEN PERSONALIZATION Experiencing a personalized online interaction is a major expectation of prospects and customers today. But what are savvy companies doing to address this important data-driven marketing goal? To find out, Ascend2 and our Research Partners fielded the Data-Driven Marketing Survey. We thank the participants of this survey for …
Video Marketing Strategy [Research]
OPTIMIZING VIDEO MARKETING PERFORMANCE Video is proving to be one of the most effective types of content marketers are using to achieve their objectives. However, challenging obstacles continue to hinder video marketing performance. What strategies are overcoming these obstacles and optimizing video marketing performance? To find out, Ascend2 and our …