The knowledge surrounding the utilization of intent data is growing as it is adopted by organizations that span many different industries and marketing channels. But how are marketers using what they know about intent data to optimize their strategy in the year ahead?
Research Swipe File: The State of Marketing Automation
The processes and people behind the utilization of automation in conjunction with other marketing efforts are just as important as the automation technology itself. So how are marketers finding the right balance to improve performance?
Research Swipe File: The Outlook on Marketing Technology
Email marketing has long withstood the test of time and fleeting trends as a heavy hitter for reaching and engaging with customers. But what do marketers need to know about
email marketing in the year ahead?
Research Swipe File: The State of Email Marketing
Email marketing has long withstood the test of time and fleeting trends as a heavy hitter for reaching and engaging with customers. But what do marketers need to know about
email marketing in the year ahead?
Research Swipe File: Data-Driven Marketing
It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance.
But how are marketers updating their data-driven strategies to navigate a changing landscape?
Research Swipe File: Data Unification & Management
As an organization grows, disconnected data can impact everything from internal communication and decision-making to the entire customer experience.
How are marketers unifying and managing data to improve campaign effectiveness?
Research Swipe File: The State of Marketing Automation
The capabilities that marketing automation solutions have today extend deep into every stage of the marketing funnel.
But how are marketers utilizing marketing automation today, and how do they plan to in the year ahead?
Research Swipe File: Performance Marketing
Though performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies to accommodate industry change in the year ahead?
Research Swipe File: Account-Based Marketing
As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?
Research Swipe File: Lead Nurturing
We asked nearly 300 marketers about their approach to lead nurturing. Here is a swipe file of the resulting research: The State of Lead Nurturing.