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Research Swipe File: The Outlook on Intent Data

The knowledge surrounding the utilization of intent data is growing as it is adopted by organizations that span many different industries and marketing channels. But how are marketers using what they know about intent data to optimize their strategy in the year ahead?

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Research Swipe File: Data-Driven Marketing

It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance.
But how are marketers updating their data-driven strategies to navigate a changing landscape?

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Research Swipe File: Performance Marketing

Though performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies to accommodate industry change in the year ahead?

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Research Swipe File: Account-Based Marketing

As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their approach. But what are the strategies and tactics behind account-based initiatives today?