By creating customer journey maps, brands are understanding their customer better. Here are four lessons to keep in mind when rolling out your strategy.
Lead Generation: How Marketers are Adapting to Change [Research]
Opportunities to build meaningful connections with your audience look drastically different now than they did last year, or even just a few short months ago. In-person events are no longer available for prospecting, more time spent at home has changed content consumption habits, and economic uncertainty has put pressure on …
4 Signs You Could Be Getting More From Your MarTech [Research]
All too often we see marketing technologies become a junkyard of underutilized and disparate tools. So how do you know when it is time to check in and make sure each technology is enhancing your overall process? Here are four research-backed signs that it is time to re-examine your MarTech …
3 Ways to Improve Email Marketing Effectiveness [Research]
Email marketing effectiveness is eroding. Gone are the days when marketers could blanket-deliver mass emails to their list and expect a captive audience. However, open rates and other measures of effective engagement can still be optimized for this established marketing tactic and according to our research, marketers still believe email …
New Research: Digital Marketing Plans for 2020
Marketing dollars have shifted from traditional media to digital channels, like email and social media, because of the economies of digital marketing level the playing field for companies of all sizes. But what will an effective digital marketing plan look like in 2020? To answer this question, we here at …
Using Data-Driven Personalization to Get Results [Research]
Data-Driven Personalization is here to stay. Avi Dan, an SEO expert, said “Personalization is not a trend, it’s a marketing tsunami.” But what is data-driven personalization? At its core, personalization is delivering value to someone at just the right moment. When you know enough about someone to deliver content to them at just …
What is the Most Trusted Content? [Research]
Do I trust you? How do I build trust? What types of content do people trust? Building trust is a critical part of any marketing strategy and is especially important when creating a content marketing strategy. The Ascend2 Content Marketing Engagement Survey asked marketing professionals what types of content are most …
Marketing Technology Utilization: Is Technology Helping to Meet Goals?
Marketing technology (martech) is growing at a rapid pace, just look at the 2019 Marketing Technology Landscape Supergraphic. The Supergraphic includes 7,040 marketing solution provides. To put the growth in perspective, the Supergraphic first published in 2011 with a total of 150 marketing solution providers. As of 2020… ChiefMarTec’s Marketing Technology …
Strategies, Tactics and Trends for Marketing Resource Effectiveness [Research]
Increasing the number of leads, sales prospects and customers acquired, and improving brand awareness, are all primary objectives for a marketing strategy according to a majority of marketing influencers. Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available …
Developing a Hyper-Personalization Strategy [Research]
Do you take advantage of personalization in your marketing campaigns? Many companies have only scratched the surface of how they use personalization to target prospects, engage audiences, accelerate the sales process, and increase sales revenue. Basic personalization, such as including a person’s first name on an email campaign, is just …