Guest post provided by: Adam Enfroy It’s no secret that B2B is a narrow niche. And with more players entering that niche, lead generation can become slow for many businesses. But it shouldn’t be so for you. If you employ the right strategies, your pipeline will flow with sales qualified …

Guest post provided by: Marvellous Aham-adi Content marketing is the strategic use of valuable and relevant content to attract a target audience, boost brand awareness, and turn prospects into paying customers. If you want to run a successful business, you need to invest in content marketing. There are also several …

Guest post by: Bridgette Hernandez If you take a look at what most content marketing authority figures are saying, you’ll likely find the advice that long-form content is the recommended type of informing and educating your audience. According to Neil Patel and other thought leaders in the SEO and content …

Original research is the collection and organization of insights on a topic that is relevant to a specific audience. Marketers use research in a variety of different ways to enhance marketing performance. Here, we are discussing the production of original research (also known as primary research) that marketers use for …

Guest post written by: Stefan Smulders, Expandi.io Behind every successful brand or person on LinkedIn there is a well-planned marketing strategy executed to perfection. You notice it as soon as you visit the page – content seems carefully curated, everything is in its own place, and the engagement is sky …

Guest post written by: Ryan Gould, Vice President of Strategy and Marketing Services, Elevation B2B For modern marketers, content marketing is the way of the future. Ascend2 research shows that 87% of marketing influencers plan to increase their content marketing budget. Why? Because it’s proven to be successful. A whopping …

Guest post written by: Tegan Wehner, Tropare Marketers rely heavily on previous and incoming data to make better decisions. The current situation is that a third of marketing professionals are now turning to data to get facts before they lay out any strategies. Big data is inevitable with the current …