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Guest post by: Bridgette Hernandez If you take a look at what most content marketing authority figures are saying, you’ll likely find the advice that long-form content is the recommended type of informing and educating your audience. According to Neil Patel and other thought leaders in the SEO and content marketing industry, long-form content of over 1,000 words generates more … Read More

Original research is the collection and organization of insights on a topic that is relevant to a specific audience. Marketers use research in a variety of different ways to enhance marketing performance. Here, we are discussing the production of original research (also known as primary research) that marketers use for generating demand, building thought leadership and improving brand awareness, among … Read More

Guest post written by: Stefan Smulders, Expandi.io Behind every successful brand or person on LinkedIn there is a well-planned marketing strategy executed to perfection. You notice it as soon as you visit the page – content seems carefully curated, everything is in its own place, and the engagement is sky high! Implementing a winning LinkedIn strategy can help you grow … Read More

Guest post written by: Ryan Gould, Vice President of Strategy and Marketing Services, Elevation B2B For modern marketers, content marketing is the way of the future. Ascend2 research shows that 87% of marketing influencers plan to increase their content marketing budget. Why? Because it’s proven to be successful. A whopping 95% of marketers we surveyed reported that their content marketing … Read More

Guest post written by: Tegan Wehner, Tropare Marketers rely heavily on previous and incoming data to make better decisions. The current situation is that a third of marketing professionals are now turning to data to get facts before they lay out any strategies. Big data is inevitable with the current technology and integration of appropriate operations. Thus, marketers have no … Read More

Guest post contributed by: Amanda Greenwood Reaching out to potential customers, leveraging your growing email list, and onboarding new clients is never an easy task. It is, however, an important task and one that we all want to do better.  This is why our team at Process Street, specialists in process management, analyzed over 1,000 emails and voicemails from over … Read More

Guest post by: Olga Mykhoparkina, CMO at Better Proposals Start with the introduction The detailed specification The timelines The pricing The guarantee The proof The next steps The terms and conditions One of the hardest parts of winning new clients for your content marketing business is writing and sending business proposals. As tedious as they are, proposals are crucial to … Read More

Use the following steps as a guide to choosing a research topic and segment that best aligns with your business goals and remove the confusion around which path you should take.  Identify your goals Consider a complementary vertical Simplify your target Create authority from multiple angles Identify your goals Start with a bird’s-eye view of your overall marketing strategy and … Read More

Actually, marketing research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is marketing research? To put it simply…  Using “marketing research” means using research and data to fuel your marketing … Read More