5 Tips on Using Long-Form Content to Build Brand Loyalty

5 Tips on Using Long-Form Content to Build Brand Loyalty

Guest post by: Bridgette Hernandez If you take a look at what most content marketing authority figures are saying, you’ll likely find the advice that long-form content is the recommended type of informing and educating your audience. According to Neil Patel and other thought leaders in the SEO and content marketing industry, long-form content of over 1,000 words generates more … Read More

Next-Level Marketing with Original Research [Pulse Research]

next-level marketing with original research

Original research is the collection and organization of insights on a topic that is relevant to a specific audience. Marketers use research in a variety of different ways to enhance marketing performance. Here, we are discussing the production of original research (also known as primary research) that marketers use for generating demand, building thought leadership and improving brand awareness, among … Read More

How to Create a Perfect LinkedIn Marketing Strategy to Build Your Personal Brand

Guest post written by: Stefan Smulders, Expandi.io Behind every successful brand or person on LinkedIn there is a well-planned marketing strategy executed to perfection. You notice it as soon as you visit the page – content seems carefully curated, everything is in its own place, and the engagement is sky high! Implementing a winning LinkedIn strategy can help you grow … Read More

5 Ways To Minimize The Cost Of Generating Leads Through Content Marketing

Guest post written by: Ryan Gould, Vice President of Strategy and Marketing Services, Elevation B2B For modern marketers, content marketing is the way of the future. Ascend2 research shows that 87% of marketing influencers plan to increase their content marketing budget. Why? Because it’s proven to be successful. A whopping 95% of marketers we surveyed reported that their content marketing … Read More

Popular Research Trends on Big Data for Better Decisions in Marketing

Guest post written by: Tegan Wehner, Tropare Marketers rely heavily on previous and incoming data to make better decisions. The current situation is that a third of marketing professionals are now turning to data to get facts before they lay out any strategies. Big data is inevitable with the current technology and integration of appropriate operations. Thus, marketers have no … Read More

Lead Generation: How Marketers are Adapting to Change [Research]

Opportunities to build meaningful connections with your audience look drastically different now than they did last year, or even just a few short months ago. In-person events are no longer available for prospecting, more time spent at home has changed content consumption habits, and economic uncertainty has put pressure on businesses of all shapes and sizes.  With all of these … Read More

Automated Email Marketing: What the Top Companies Really Do!

Guest post contributed by: Amanda Greenwood Reaching out to potential customers, leveraging your growing email list, and onboarding new clients is never an easy task. It is, however, an important task and one that we all want to do better.  This is why our team at Process Street, specialists in process management, analyzed over 1,000 emails and voicemails from over … Read More

The Anatomy of a Winning Content Marketing Proposal

Guest post by: Olga Mykhoparkina, CMO at Better Proposals Start with the introduction The detailed specification The timelines The pricing The guarantee The proof The next steps The terms and conditions One of the hardest parts of winning new clients for your content marketing business is writing and sending business proposals. As tedious as they are, proposals are crucial to … Read More

4 Signs You Could Be Getting More From Your MarTech [Research]

4 signs you could be getting more from your martech research ascend2

All too often we see marketing technologies become a junkyard of underutilized and disparate tools. So how do you know when it is time to check in and make sure each technology is enhancing your overall process?  Here are four research-backed signs that it is time to re-examine your MarTech stack to maximize efficiency, with insights from experts. Sign #1: … Read More

3 Ways to Improve Email Marketing Effectiveness [Research]

3 Ways to Improve Email Marketing effectiveness research

Email marketing effectiveness is eroding. Gone are the days when marketers could blanket-deliver mass emails to their list and expect a captive audience. However, open rates and other measures of effective engagement can still be optimized for this established marketing tactic and according to our research, marketers still believe email can pay off. In the year ahead, 73% of marketing … Read More

A Guide to Choosing the Perfect Research Topic and Segment

choosing a research topic and segment

Use the following steps as a guide to choosing a research topic and segment that best aligns with your business goals and remove the confusion around which path you should take.  Identify your goals Consider a complementary vertical Simplify your target Create authority from multiple angles Identify your goals Start with a bird’s-eye view of your overall marketing strategy and … Read More

The Difference Between Marketing Research and Research-Based Marketing

The Difference Between Marketing Research and Research-Based Marketing

Actually, marketing research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is marketing research? To put it simply…  Using “marketing research” means using research and data to fuel your marketing … Read More

New Research: Digital Marketing Plans for 2020

2020 digital marketing plans report

Marketing dollars have shifted from traditional media to digital channels, like email and social media, because of the economies of digital marketing level the playing field for companies of all sizes. But what will an effective digital marketing plan look like in 2020?  Ascend2, a research-based demand generation firm, recently published the 2020 Digital Marketing Plans Report. The Summary Report is available … Read More