Actually, marketing research and research-based marketing, are two completely different concepts that come into play at varying times within an overall marketing strategy. What follows is a straight-forward breakdown of each and where they might land in your marketing efforts. What is marketing research? To put it simply… Using “marketing research” means using research and data to fuel your marketing … Read More
New Research: Digital Marketing Plans for 2020
Marketing dollars have shifted from traditional media to digital channels, like email and social media, because of the economies of digital marketing level the playing field for companies of all sizes. But what will an effective digital marketing plan look like in 2020? Ascend2, a research-based demand generation firm, recently published the 2020 Digital Marketing Plans Report. The Summary Report is available … Read More