Social Media Marketing Trends [Research]

HOW CONTENT DRIVES SOCIAL MEDIA MARKETING Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of content are marketers using and how are they using them to achieve objectives? To find out, Ascend2 and our Research Partners fielded the Social Media Marketing … Read More

Marketing Data Management [Research]

MARKETING DATA MANAGEMENT Prospect and customer data drives just about everything in marketing today, including ROI. But how are organizations managing marketing data to achieve success? To find out, Ascend2 and our Research Partners fielded the Marketing Data Management Survey and completed interviews with 183 marketing influencers from April 1 to April 7, 2016. We thank them for sharing their … Read More

Conversion Rate Optimization [Research]

CONVERSION RATE OPTIMIZATION Conversion Rate Optimization (CRO) is a systematic approach to maximizing the completed calls-to-action on a website. But how are companies converting more website visitors to leads and revenue? To find out, Ascend2 and our Research Partners fielded the Conversion Rate Optimization Survey. We thank the participants of this survey for sharing their valuable insights about the art … Read More

Email Marketing Strategy [Research]

EMAIL MARKETING STRATEGY Strategically, increasing engagement with prospects and customers is a critical email marketing priority. But what tactics are marketers using to achieve this goal? To find out, Ascend2 and our Research Partners fielded the Email Marketing Strategy Survey. We thank the participants of this survey for sharing their valuable insights on this important marketing topic with us, and … Read More

Data-Driven Marketing for Personalization [Research]

DATA-DRIVEN PERSONALIZATION Experiencing a personalized online interaction is a major expectation of prospects and customers today. But what are savvy companies doing to address this important data-driven marketing goal? To find out, Ascend2 and our Research Partners fielded the Data-Driven Marketing Survey. We thank the participants of this survey for sharing their valuable insights about this important marketing topic with … Read More