Integrating data across more technologies is a most challenging barrier to success for 44% of marketing influencers. If an organization is unable to generate reliable and relevant data (a challenging barrier for 41%), integrating the unreliable data is not desirable.
One of the factors most critical to marketing success is the data used to fuel your systems. The impact of data on marketing technology effectiveness is profound. But what does an effective marketing data and technology strategy look like?
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