Webinars are an amazing (and relatively inexpensive) way to connect with a super targeted audience who are generally ready to engage with your brand. Webinars, like all things, take time to master. But practice makes perfect right? That means, you need ideas for content! You want your webinar topic to: Entice your target audience to attend Provide a good foundation … Read More
Using Data-Driven Personalization to Get Results (Research)
Data-Driven Personalization is here to stay. Avi Dan, an SEO expert, said “Personalization is not a trend, it’s a marketing tsunami.” But what is data-driven personalization? At its core, personalization is delivering value to someone at just the right moment. When you know enough about someone to deliver content to them at just the right moment, that is data-driven personalization. Gone are the … Read More
Quick Tip: Use Research to Produce Blog Content
There isn’t much value in content if you aren’t getting it in front of the right people to consume it. We provide custom research complete with informative charts and important insights from real marketers to drive your point home… but once this report is in your hands, what can you do to maximize its value? Research content keeps your blog … Read More