Guest post provided by: Sabahet Amjad, Mailmodo Let’s be honest, when was the last time that your discussion about email engagement went beyond open and click rates? Do you remember speaking to your customer success team to understand your subscribers’ pain points? Did any of your emails in the recent …
Research Swipe File: The Outlook on Marketing Technology
Email marketing has long withstood the test of time and fleeting trends as a heavy hitter for reaching and engaging with customers. But what do marketers need to know about
email marketing in the year ahead?
Research Swipe File: The State of Email Marketing
Email marketing has long withstood the test of time and fleeting trends as a heavy hitter for reaching and engaging with customers. But what do marketers need to know about
email marketing in the year ahead?
Research Swipe File: Data-Driven Marketing
It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance.
But how are marketers updating their data-driven strategies to navigate a changing landscape?
Persona-Driven Omnichannel Demand Gen Success
Persona-driven omnichannel demand gen is more scalable and repeatable than most ABM endeavors, here’s proof from the experts at HipB2B.
Research Swipe File: Data Unification & Management
As an organization grows, disconnected data can impact everything from internal communication and decision-making to the entire customer experience.
How are marketers unifying and managing data to improve campaign effectiveness?
Research Swipe File: The State of Marketing Automation
The capabilities that marketing automation solutions have today extend deep into every stage of the marketing funnel.
But how are marketers utilizing marketing automation today, and how do they plan to in the year ahead?
5 Strategies to Execute an Original Research and Content Marketing Mash-Up
The mash-up of original research and content marketing is a winning formula. Here are 5 steps to make original research a part of your content strategy.
Research Swipe File: Performance Marketing
Though performance marketing can cover a wide array of marketing practices, optimizing a mix of SEO, PPC, and paid search has become a critical part of many marketers’ evolving digital strategy. But how are marketers adjusting their performance marketing strategies to accommodate industry change in the year ahead?
10 Easy (and Proven) Ways to Repurpose Existing Content for Social Media Success
Content repurposing for social media keeps your calendar full, your audience engaged and you won’t run out of ideas on what to post.