Research-Based Marketing Moves the Needle
Why is research-based marketing so effective in lead generation?First, research is ideal for attracting and engaging prospects. Research provides an agnostic perspective on topics that are most important to your prospect. The Ascend2 2016 State of Content Marketing Survey found that fact-based content such as research reports are at the top of the list for most effective types of content.
Second, research is a powerful conversion tool. In fact, research reports generate the highest customer conversion rate.
Research-Based Marketing
Free ConsultationOne of the most common challenges of doing research is the time and resources required to create a survey, field a survey, analyze the data, create a report from the data, and generate leads.
Research-Based Marketing provides a turnkey solution to generate high-quality B2B research content and leads rapidly and inexpensively. Research-Based Marketing is used by marketing technology firms and agencies like Marketo, Act-On Software, Adestra, iContact, Dun & Bradstreet, ReadyTalk, Synthio, Vidyard, Campaign Monitor, Mapp, LookBookHQ, Salesfusion, ClickDimensions, Informatica, Return Path, KoMarketing, SharpSpring, and more.