B2B SEARCH ENGINE OPTIMIZATION TACTICS
80% of SEO results are produced by 20% of SEO tactics.
Applying the 80/20 rule of business to your search engine optimization strategy will
result in the most effective tactics for achieving your SEO objectives with the least
amount of time, struggle and expense. Following are the top 20% of SEO tactics
recommended by Ascend2 for producing an easily managed yet highly productive
search engine optimization strategy.
Keyword analysis and development
Develop a preliminary list of keyword and keyword variant options.
Analyze keyword options and their current search engine ranking positions.
Create a final list of priority keywords with their primary variants.
Target page analysis and identification
Analyze potential target pages for ranking and relevancy to target keyword.
Identify a viable target page or create a new page for each target keyword.
Ranking competitor analysis
Analyze highest ranking competitors for each target keyword.
Identify apparent competitive ranking factors.
Meta tag and Alt text optimization
Analyze target page meta information for Title, Description and Keyword tags.
Analyze Alt text in images on target page.
Optimize Meta tag information and Alt text for target keyword.
Content headings, copy and anchor link optimization
Analyze target page headings, copy and links for each target keyword.
Optimize headings, copy and anchor links for target keyword.
Optimized PR for building in-bound links
Create a news release for each target keyword.
Optimize news release copy and links to target page for each target keyword.
Distribute news releases via wire service.
Sitemap submission
Generate and submit a site map for search engine crawlers to follow.
Performance tracking report
Track and report on key performance indicators.