B2B SEARCH ENGINE OPTIMIZATION FACTORS
To identify the most effective SEO tactics for your website, you need to consider a few key B2B SEO factors.
B2B Search Engine Optimization Factors
- More than 75% of B2B buyers use a search engine to find a solution.
- Of those who search the web for solutions, 83% "always" use Google*.
- 67% of B2B buyers view the top 20 positions before starting a new search.
- Google PageRank algorithms are heavily influenced by off-page factors.
- Optimized PR is a proven tactic for building relevant off-page, in-bound links.
- Relevant content and meta tags are the most critical on-page factors.
- High rankings in Google assure like rankings in partner search engines.
Learn how to identify the most effective B2B search engine optimization tactics by applying the 80/20 rule of business to these factors.
*MarketingSherpa 2007