SEARCH ENGINE OPTIMIZATION FOR B2B
Why is SEO-B2B so important?
You want to be found when buyers start looking. And search engines are the first place more than 75% of B2B buyers look. No other B2B marketing strategy engages prospects or generates leads better than search engine optimization.
Search engine optimization, or SEO, is the process of optimizing a website to ensure its pages rank favorably on popular search engines like Google. But few of the tactics used in consumer SEO produce favorable results for business-to-business. That's why Ascend2 specializes in search engine optimization for B2B.
Search engines consider hundreds of SEO factors in algorithms that determine how high a website page ranks in the search results for a keyword. The relevancy of content, meta tags and other “on-page” factors previously had the greatest impact on search ranking results. Today “off-page” factors, such as the volume and relevancy of external page links pointing to your website, are far more important in determining search engine ranking position.
The reason for this paradigm shift in search algorithms (initiated by Google PageRank) is that off-page factors like in-bound links are much more difficult to manipulate than on-page factors. While greatly improving the relevancy and value of search results, this shift has also made SEO far more complex.
But no matter how complex search engine optimization may be, the 80/20 rule of business still applies, especially in B2B: 80% of SEO results are produced by 20% of SEO tactics.
Successful B2B search engine optimization avoids broad-based strategies that include the less effective SEO tactics, and focuses on executing the most effective 20%. This approach greatly simplifies the SEO process – minimizing the time and cost required to manage it while maximizing the return on SEO investment.
Click these links to read more about SEO-B2B factors and tactics.