Research

Research Program Topics and Exclusive Benchmark Segments

White label research reports spotlight your brand and the interests of your target market. Each report is unique containing 12 to 18 pages of charts and analysis on an Exclusive Benchmark Segment. Specifying your Research Partner Program is a simple two-step process:

1. Choose the research topics of interest to the marketers you want to attract:

  • Marketing Data Quality Trends
  • Account-Based Marketing Strategy
  • Email List Growth Trends
  • State of Marketing Automation
  • Landing Page Optimization
  • Content Marketing & Distribution
  • Data-Driven Marketing Strategy
  • Lead Generation Trends
  • State of Email Marketing
  • Marketing Technology Strategy
  • Search Engine Optimization
  • Digital Marketing Plans
  • And More!

2. Choose an exclusive benchmark segment for each research topic:

  • Benchmarks for Success [Research data from the successful marketing program segment]
  • B2B Benchmarks [Research data from the business-to-business segment]
  • B2C Benchmarks [Research data from the business-to-consumer segment]
  • Enterprise Benchmarks [Research data from the large company segment]
  • SMB Benchmarks [Research data from the small and medium-size business segment]
  • Agency Benchmarks [Research data from the marketing solution provider segment]
  • Marketing Leadership Benchmarks [Research data from the marketing decision-maker segment]
  • Complex Sale Benchmarks [Research data from the long cycle, multiple influencer segment]
  • Other Benchmarks [Research data unique to a specific topic when available]

 

 Ascend2 Research Methodology

Ascend2 fields a monthly survey on a current marketing topic to an online panel of more than 50,000+ US and international marketing leaders and practitioners. The standardized questionnaire maintains contextual consistency across all studies while utilizing our proven 3-Minute Survey format. Experienced analysts objectively report on survey findings by exclusive benchmark segment for each research topic.