Research Reports

Research Report Library

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Conversion Rate Optimization Report

Conversion Rate Optimization (CRO) is a systematic approach to maximizing the completed calls-to-action on a website.
But how are companies converting more website visitors to leads and revenue?

Marketing Data Management Report

Prospect and customer data drives just about everything in marketing today, including ROI. But how are organizations managing marketing data to achieve success?

2016 State of Digital Marketing Report

Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. What are the most significant challenges to digital marketing success in 2016 and how are companies overcoming them?

Marketing Automation Trends Report

Marketing Automation systems manage processes and data across channels to streamline complex marketing programs. How are companies using this technology to achieve success?

Email List Strategy Report

Email has become the most prolific marketing channel. Consequently, a successful email list strategy is crucial to the overall performance of marketing. But what are the most significant barriers to the success of an email list strategy, and how are marketers overcoming them?

Lead Nurturing Trends Report

Now more than ever, an effective lead nurturing strategy requires precisely targeted messaging delivered across multiple marketing channels and devices. How are companies overcoming these challenging new obstacles to lead nurturing success?

Data Driven Marketing Trends Report

Experiencing relevant and personalized online interactions is a major expectation of prospects and customers today. But delivering on this data-driven marketing expectation is full of challenges. How are companies overcoming the challenging new obstacles to data-driven marketing success?

Social Media Marketing Trends Report

Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of content are marketers using and how are they using them to achieve objectives?

Video Marketing Strategy Report

Video is proving to be one of the most effective types of content marketers are using to achieve their objectives. However, challenging obstacles continue to hinder video marketing performance. What strategies are overcoming these obstacles and optimizing video marketing performance?

Marketing Technology Strategy Report

Nearly everything we do now to acquire leads and convert customers revolves around the use of marketing technology, and 87% of companies say it is improving their marketing performance. But how is marketing technology being used to achieve important objectives?

Lead Generation Trends Report

The lack of an effective strategy continues to be the most challenging obstacle to lead generation success. However, nearly three-quarters of companies say effectiveness is improving. But what does an effective lead generation strategy look like?

Search Engine Optimization Report

It's no secret that most website traffic is driven by top search engines like Google and Bing. But how are marketers optimizing websites to gain favorable search engine rankings?

Email Marketing Trends Report

Motivating an email recipient to click on a link sounds like an easy feat but improving click-through rates (CTRs) that drive email performance is a constant challenge. How do email marketers plan to keep click-through rates rising?

Landing Page Optimization Report

Converting landing page visitors to leads and/or customers is the cornerstone of online marketing. Landing page optimization (LPO) is the process of maximizing conversion rates from landing pages. How are marketers optimizing the performance of landing pages dedicated to conversion?

Content Marketing Trends Report

The volume of content being distributed through marketing channels has reached deafening levels. Yet, half of companies surveyed (52%) don’t plan to increase content marketing budgets. What strategies and tactics will savvy marketers use to rise above the noise and budget constraints?

Marketing Automation Strategy Report

According to nearly half (45%) of all companies surveyed, the most challenging obstacle to marketing automation success is the lack of an effective strategy. But what does an effective marketing automation strategy look like?

Email List Growth Report

Two-thirds (67%) of companies participating in this survey reported that email list growth is “very important” to the overall success of their marketing program. How will marketers overcome the new challenges to email list growth success in the year ahead?

Social Media Strategy Report

In the sea of social networks and the millions of potential customers using them, it’s time to start thinking strategically before planning tactically. Social media strategy is no longer about following the masses, it is about engaging with targeted audiences. What strategies will marketers use to achieve social media marketing success in the year ahead?

Data Driven Marketing Report

Attention is shifting to data-driven marketing; the use of prospect and customer information to improve marketing performance. But 54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness. How will marketers overcome new obstacles to data-driven marketing success in the year ahead?

Digital Marketing Strategy Report

A Digital Marketing Strategy is essential to achieving or sustaining growth today. Yet, lack of an effective strategy is the greatest obstacle to digital marketing success for 51% of companies. How will marketers reach the next level of digital marketing performance in the year ahead?

Inbound Marketing Report

90% of companies are now integrating social media, search engine optimization, content and other tactics for Inbound Marketing purposes, and most are doing it successfully. But how will marketers reach the next level of inbound marketing performance in the year ahead?