Report Archive

Research Library of Recently Published Benchmark Reports

 

Landing Page Optimization Survey Summary Report

Converting landing page visitors to leads and/or customers is the cornerstone of online marketing. Landing page optimization (LPO) is the process of maximizing conversion rates from landing pages. How are marketers optimizing the performance of landing pages dedicated to conversion? Click to download the Free Report.

Content Marketing Trends Survey Summary Report

The volume of content being distributed through marketing channels has reached deafening levels. Yet, half of companies surveyed (52%) don’t plan to increase content marketing budgets. What strategies and tactics will savvy marketers use to rise above the noise and budget constraints? Click to download the Free Report.

Marketing Automation Strategy Survey Summary Report

According to nearly half (45%) of all companies surveyed, the most challenging obstacle to marketing automation success is the lack of an effective strategy. But what does an effective marketing automation strategy look like? Click to download the Free Report.

Email List Growth Survey Summary Report

Two-thirds (67%) of companies participating in this survey reported that email list growth is “very important” to the overall success of their marketing program. But how will marketers overcome the new challenges to email list growth success in the year ahead? Click to download the Free Report.

Social Media Strategy Research Summary Report

In the sea of social networks and the millions of potential customers using them, it’s time to start thinking strategically before planning tactically. Social media strategy is no longer about following the masses, it is about engaging with targeted audiences. What strategies will marketers use to achieve social media marketing success in the year ahead? Click to download the Free Report.

Data-Driven Marketing Research Summary Report

Attention is shifting to data-driven marketing; the use of prospect and customer information to improve marketing performance. But 54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness. How will marketers overcome new obstacles to data-driven marketing success in the year ahead? Click to download the Free Report.

Lead Generation Strategy Research Summary Report

Leads fuel the sales pipeline. But prospects are becoming much more sophisticated about engaging with companies and sharing the information marketers need to generate demand. How will marketers reach the next level of lead generation performance in the year ahead? Click to download the Free Report.

Digital Marketing Strategy Research Summary Report

A Digital Marketing Strategy is essential to achieving or sustaining growth today. Yet, lack of an effective strategy is the greatest obstacle to digital marketing success for 51% of companies. How will marketers reach the next level of digital marketing performance in the year ahead? Click to download the Free Report.

Inbound Marketing Research Summary Report

90% of companies are now integrating social media, search engine optimization, content and other tactics for Inbound Marketing purposes, and most are doing it successfully. But how will marketers reach the next level of inbound marketing performance in the year ahead? Click to download the Free Report.

Mobile Marketing Benchmark Summary Report

Learn what the most challenging obstacles to Mobile Marketing success will be in the year ahead and how marketers plan to overcome them. Get the Free Report.

Website Marketing Optimization Benchmark Summary Report

Learn what the most challenging obstacles to Website Marketing Optimization success will be in the year ahead and how marketers plan to overcome them. Get the Free Report.

SEO Marketing Benchmark Summary Report

Learn what the most challenging obstacles to Search Engine Optimization success will be in the year ahead and how marketers plan to overcome them. Get the Free Report.

Video Marketing Benchmark Summary Report

Learn what the most challenging obstacles to video marketing success will be in the year ahead and how marketers plan to overcome them. Get the Free Report.

Email Marketing Benchmark Summary Report

Learn what the most challenging obstacles to email marketing success will be in the year ahead and how marketers plan to overcome them. Get the Free Report.

PPC Marketing Strategy Outlook Report

Learn what search engine marketing success will look like in the year ahead and how marketers plan to achieve it. Get the Free Report.