Marketing Charts – Lead Generation & Nurturing
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Marketing Automation Trends Most Important Goals
Increasing lead generation and improving lead nurturing are the top priorities for 61% and 57% of marketers respectively. The next most important goal is increasing sales revenue.
Marketing Automation Trends Most Significant Barriers
There are many barriers to marketing automation success but the most significant one is the lack of an effective strategy.
Email List Strategy Most Important Goals
Increasing the quality of email list data is a top objective for 70% of companies surveyed. 56% of companies said an increase in lead conversion rates is an important goal.
Email List Strategy Most Significant Barriers
Lack of an effective list strategy is the most significant obstacle to email list success. An effective list strategy will tackle the next most significant success barrier – poor email subscriber quality.
Lead Nurturing Trends Most Important Objectives
The most important objectives of a lead nurturing strategy have one thing in common: moving leads closer to being sales-ready. Increasing conversion rates, sales opportunities and lead qualification are more achievable when marketing and sales processes are aligned.
Lead Nurturing Trends Most Challenging Obstacles
Creating relevant, trustworthy content is critical to engaging and nurturing leads. Creating content is also the most challenging obstacle to lead nurturing success. Targeting campaigns to deliver content at the appropriate stage in the decision-making and buying process is second.
Data Driven Marketing Trends Most Important Objectives
Personalizing online interactions to optimize the customer experience is no longer an option. It is a requirement and the number one objective of an effective data-driven marketing strategy for 60% of companies surveyed.
Data Driven Marketing Trends Most Challenging Obstacles
59% of companies say that improving data quality is the most challenging obstacle to data-driven marketing success. The second most challenging obstacle is integrating the data across disparate platforms, a technical issue faced by slightly more than half (51%) of companies.
Lead Generation Trends - Most Important Objectives
Increasing the number of leads generated is important, but improving the quality of leads and increasing sales revenue are the top objectives. Marketing and sales teams are in agreement that lead quality is directly related to the rate of conversion from lead to sales revenue.
Lead Generation Trends - Most Challenging Obstacles
Lack of an effective strategy is the most challenging obstacle to lead generation success. Inadequate marketing budgets and limited content creation capabilities are also challenges. Prioritizing and overcoming these top obstacles are the first steps to lead generation success.
Landing Page Optimization - Most Important Objectives
Converting landing page visitors to leads and/or customers is the cornerstone of online marketing, and increasing the rate at which those visitors are converted is by far the most important objective of a landing page optimization strategy.
Landing Page Optimization - Most Challenging Obstacles
Landing page optimization is a combination of art and science – creative and methodical. Many company’s are challenged by limited internal resources capable of providing this skill set. They are also challenged by the lack of conversion-worthy content and an effective LPO strategy.
Email List Growth - Most Important Objectives
The definition of a “conversion” is subjective. But whether you define it as the completion of a content download registration form, or the completion of an online sale, increasing conversion rates is the most important email marketing objective in the year ahead.
Email List Growth - Most Challenging Obstacles
Next to creating relevant content of value to subscribers, attaining the level of expertise required to create and execute an effective list growth strategy are top challenges for email marketers.
Data Driven Marketing - Most Important Objectives
Marketers want recognition for their data-driven marketing performance. Therefore, increasing revenue that can be attributed to marketing is their top objective for the year ahead.